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Author:
Oleg Ya
Oleg Ya

User activation is one of the key levers for product growth
This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.
In this article, we will discuss why activation is a key growth lever for products that achieve product/market fit.
(more…)
Author:
Oleg Ya
Oleg Ya

How can PMs encourage more teammates to use data?
Working with data helps companies across the board to unlock their potential and become more productive and better at making decisions. However, making people in the team and company rely on data involves a lot of work. Product managers must often set a strategy, reinvent processes, and change organizational behavior.
(more…)
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- Rolling retention, Day N retention, and the many facets of the retention metric
- How to estimate the revenue, downloads and audience of a competitor’s app?
- This little-noticed change in iOS 13 can put an end to Calm’s 1B valuation and make the App Store better
- How game developers can leverage the hidden potential of their data
Successful products stories
- Slack vs Teams vs Workplace: the intriguing dynamics of the work messenger market
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
Experts sharing their thoughts
- How to move from marketing to product management?
- Key data skills for product managers: experienced PMs sharing their thoughts
- Data mistakes to know and avoid as a product manager: experienced PMs sharing their thoughts
- Data cherry-picking to support your hypothesis. What is it? Why is it bad?
- How can PMs encourage more teammates to use data?
Product analytics: tools and hints
- To reduce your product’s churn rate, first find out why users stay
- How to estimate the revenue, downloads and audience of a competitor’s app?
- What is product/market fit and how to measure PMF
- How engagement metrics can be misleading
- How to forecast key product metrics through cohort analysis
- Cohort analysis. Product metrics vs growth metrics
Basics of product management
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
- Customer retention levers: task frequency and added value
- How to measure the added value of a product
- Should a product be 10 times better to achieve product/market fit?
- Product/market fit can be weak or strong and can change over time
- Two types of product work: creating value and delivering value
- What is the difference between growth product manager, marketing manager, and core PM
Professions and skills
- How to increase the effectiveness of your product analysts
- Why every team member should know the key product metrics
- How to move from marketing to product management?
- Key data skills for product managers: experienced PMs sharing their thoughts
- Product manager skills: evolution of a PM role and its transformation
- What is the difference between growth product manager, marketing manager, and core PM
- Reading between the lines: what Slack didn’t disclose in its IPO filing
- We launched an app with $500,000 annual run rate—and then Apple killed it and launched a similar feature
- To reduce your product’s churn rate, first find out why users stay
- ASO optimization in practice: how a game I made over the weekend amassed 2 million downloads
- Analytics without numbers: viewing products through users’ eyes
- Looking for spikes. How to increase the effectiveness of your dashboard
- Rolling retention, Day N retention, and the many facets of the retention metric
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- This little-noticed change in iOS 13 can put an end to Calm’s 1B valuation and make the App Store better
- How game developers can leverage the hidden potential of their data
Unit economics and its key metrics
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
- How to calculate unit economics for your business
- Guide to ARPU: formula, calculation example, LTV vs ARPU
Tests and experiments
- Experiments where you make your product worse – the most underrated product manager tool
- Why your A/B tests take longer than they should
- Peeking problem – the fatal mistake in A/B testing and experimentation
- Mistakes in A/B testing: guide to failing the right way
- Designing product experiments: template and examples