We launched an app with $500,000 annual run rate—and then Apple killed it and launched a similar feature

I didn’t write this article. My wife, Luba Vyaznikova, did. Luba is currently a product lead at Badoo. However, before taking this position, she had launched a very successful product. Below, she shares her story.
–Oleg

Two and a half years ago, a spark of inspiration and the passion to create something new guided me down a path to create an app with a $500,000 annual run rate.

And then, last September, Apple deleted our app from the App Store after adding its features in the new version of it iOS operating system.

But let me start from the beginning…

If you want to learn how data can help you build and grow products, take a look at GoPractice! Simulator.

We launched an app with $500,000 annual revenue—and then Apple copied and killed it.

* The app’s monthly revenue since its launch (source: iTunes Connect)

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