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Interviews with expert PMs

Data is a key part of product management. We gain our intuition by looking at data. We come up with hypotheses based on our observations of data. We test and validate these hypotheses using data. And we make key product decisions and monitor and track changes in data. In a nutshell, data helps us go from ideas to facts to decisions.

However, working with data is also wrought with pitfalls that every product manager should avoid. Data can sometimes be misleading or incomplete. It might not tell the whole truth and lead you in the wrong direction. And it might amplify your own erroneous assumptions.

Data is at the heart of product management: from forming and validating hypotheses to designing and running experiments to measuring the impact of product changes and understanding the market dynamics.

To find out more about the different aspects of data skills in product management, we spoke to experienced product managers from different companies and industries. Their comments will give you a good understanding of the following:

• What data skills are important for product managers and why?
• How do companies evaluate the data skills of people they want to hire for a PM position?
• How can you improve your data skills?

→ Test your product management and data skills with this free Growth Skills Assessment Test.

→ Learn data-driven product management in Simulator by GoPractice.

→ Learn growth and realize the maximum potential of your product in Product Growth Simulator.

→ Join our discussion on LinkedIn. New topics to talk about every week.

In this blog post, we will look at professionals who switched from marketing to product management and what they learned on this journey.

Our partner Sean Ellis made a poll on LinkedIn to find out more about people’s experience in switching to product management. From this survey, we learned that most people came to product management from marketing, which turned out to be a great starting point.