Latest Essays
Introducing AI/ML Simulator for Product Managers
Product health dashboard
Analyzing qualitative research results effectively
How top-performing PMs turn mistakes into opportunities
Designing product experiments: template and examples
Qualitative research in product management: the guide
Typical tasks of junior product managers (at Meta, LTK, and Sonos)
How important are math skills for product managers?
Which AI tools do PMs actually use?
What product managers, in fact, do not do
The product manager’s guide to North Star Metrics
Typical tasks of junior product managers (at Google and Thomson Reuters)
How to get product management experience before you have the job title
Everything you need to know about network effects
What CEOs expect from new product hires in their first 90 days
GoPractice in 2023: highlights of the year
What did top-performing PMs learn in 2023?
Solving the “Cold Start Problem”: expert tips and advice
The easiest and hardest parts of a PM’s job
Side projects to enter product management: tips and expert insights
Other content series
that you might find useful
Product management fundamentals
How to create products that people need
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
User activation
The path to understanding the product value
- When user activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring user activation
Product success stories
What makes great products great?
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
Unit economics
Calculating unit economics, LTV, ROI, ARPU, and other crucial metrics the right way
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
- Guide to ARPU: formula, calculation example, LTV vs ARPU
- How to calculate unit economics for your business
Product analytics: tools and hints
How data and analytics help product managers make the right decisions
- Analyzing qualitative research results effectively
- Qualitative research in product management: the guide
- Avoid this pitfall when comparing your product’s metrics with your competitor’s
Interviews with expert PMs
Product professionals share their expertise
- Typical tasks of junior product managers (at Meta, LTK, and Sonos)
- How important are math skills for product managers?
- Which AI tools do PMs actually use?
Professions and skills
Essential skills and knowledge for product managers and analysts
- How top-performing PMs turn mistakes into opportunities
- How important are math skills for product managers?
- What did top-performing PMs learn in 2023?
Product testing and experiments
How to use A/B test and experiments to benefit the product
- Experiments where you make your product worse—the most underrated product manager tool
- Why your A/B tests take longer than they should
- Peeking problem—the fatal mistake in A/B testing and experimentation