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What we learned from shipping an ML recommendation system for a content platform
What we learned from shipping an ML recommendation system for a content platform

A good friend of ours—someone we’ve collaborated with on many projects—worked with a team running a content platform that offered a mix of free and paid content. Their goal was to convert free-tier users into paid subscribers. Together, they built a machine-learning–powered recommendation system that showed previews of premium content to free users in order to encourage upgrades. Along the way, several important lessons emerged.

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