Acquire and improve skills
to build and grow products
Essays on
product, growth, marketing, analytics
In 2021, Apple significantly limited the data that mobile app developers could collect about users. This led to a sharp decline in the effectiveness of advertising campaigns that directed traffic directly to app pages.
The solution became web funnels, which are not subject to Apple’s restrictions. This means that instead of directing traffic to the app page, it is sent to product landing pages, whose task is to onboard the user, convert them into a purchase, and only then direct them to the app.
I spoke with FunnelFox founder Andrey Shakhtin about how and why web funnels emerged and gained popularity, who uses them, what products they work for, what their advantages and disadvantages are, and what is needed for their effective launch.
(more…)After the release of ChatGPT, a friend and I came up with about a dozen products that could be created with it. However, most of those ideas became irrelevant over the next year because of GPT-4 and other major tech launches.
So I imagined a scenario where I had spent a year working on a project, only for its value to disappear in a single day. From these reflections, I wrote this essay, where I try to answer the following question:
Which AI products are worth building and which aren’t if you’re a product manager?
(more…)- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
- How user segmentation helps PMs improve products
- Analyzing qualitative research results effectively
- Qualitative research in product management: the guide
- The product manager’s guide to statistical analysis
- A product manager’s ultimate guide to data visualization
- What separates a junior product manager from a senior product manager?
- When user activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring user activation
- Experiments where you make your product worse—the most underrated product manager tool
- Why your A/B tests take longer than they should
- Peeking problem—the fatal mistake in A/B testing and experimentation
- How to discover potential AI applications in your business
- Improve Retention by using ML/AI: what to do and what not to do
- Basic guide to improving product quality with LLM
- How to get product management experience before you have the job title
- Side projects to enter product management: tips and expert insights
- How to move from product analytics to product management?
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
- Guide to ARPU: formula, calculation example, LTV vs ARPU
- How to calculate unit economics for your business