Acquire and improve skills
to build and grow products
Boost your PM skills
Enhance your data and growth skills
AI/ML skills for product management
Essays on
product, growth, marketing, analytics
Web funnels for mobile apps: a guide
In 2021, Apple significantly limited the data that mobile app developers could collect about users. This led to a sharp decline in the effectiveness of advertising campaigns that directed traffic directly to app pages.
The solution became web funnels, which are not subject to Apple’s restrictions. This means that instead of directing traffic to the app page, it is sent to product landing pages, whose task is to onboard the user, convert them into a purchase, and only then direct them to the app.
I spoke with FunnelFox founder Andrey Shakhtin about how and why web funnels emerged and gained popularity, who uses them, what products they work for, what their advantages and disadvantages are, and what is needed for their effective launch.
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Product management fundamentals
How to create products that people need
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
Product analytics: tools and hints
How data and analytics help product managers make the right decisions
- How user segmentation helps PMs improve products
- Analyzing qualitative research results effectively
- Qualitative research in product management: the guide
Professions and skills
Essential skills and knowledge for product managers and analysts
- The product manager’s guide to statistical analysis
- A product manager’s ultimate guide to data visualization
- What separates a junior product manager from a senior product manager?
User activation
The path to understanding the product value
- When user activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring user activation
Product testing and experiments
How to use A/B test and experiments to benefit the product
- Experiments where you make your product worse—the most underrated product manager tool
- Why your A/B tests take longer than they should
- Peeking problem—the fatal mistake in A/B testing and experimentation
AI/ML in product development
How to use AI/ML to add value to products
- How to discover potential AI applications in your business
- Improve Retention by using ML/AI: what to do and what not to do
- Basic guide to improving product quality with LLM
Switching to product management
Insights on transitioning to product management
- How to get product management experience before you have the job title
- Side projects to enter product management: tips and expert insights
- How to move from product analytics to product management?
Product success stories
What makes great products great?
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
Unit economics
Calculating unit economics, LTV, ROI, ARPU, and other crucial metrics the right way
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
- Guide to ARPU: formula, calculation example, LTV vs ARPU
- How to calculate unit economics for your business