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Jobs to Be Done: comparing different frameworks
Jobs to Be Done: comparing different frameworks

Jobs to Be Done (JTBD) is a well-known theory that examines products through the lens of the work customers “hire” them to do.

The concept has led to numerous interpretations, some of which evolved into complete frameworks.

In this article, we will examine the primary interpretations of JTBD and the frameworks built on them: Clayton Christensen’s original theory, Bob Moesta’s Demand-Side Sales framework, and Tony Ulwick’s Outcome-Driven Innovation.

We will also explore their differences and assess their suitability for various products and tasks.

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