Category posts
User activation

Learn when you should focus on user activation in a product and how to measure the activation performance. Find answers to how to define “aha moment” and how “time to value” affects the activation process.
Author:
Oleg Ya
When user activation matters and you should focus on it
When user activation matters and you should focus on it

GoPractice opens a series on activation and making sure users experience and appreciate your product’s value.

In this essay, we will talk about user activation. In addition to discussing what is user activation, we’ll see in which situations it makes sense to focus on building and optimizing the activation process and in which situations it doesn’t.

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Author:
Oleg Ya
User activation is one of the key levers for product growth
User activation is one of the key levers for product growth

This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.

In this article, we will discuss why activation is a key growth lever for products that achieve product/market fit.

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Author:
Oleg Ya
The dos and don’ts of measuring user activation
The dos and don’ts of measuring user activation

This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.

In this essay, we will discuss how to measure and not measure activation efficiency in a product.

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Author:
Oleg Ya
How “aha moment” and the path to it change depending on the use case
How “aha moment” and the path to it change depending on the use case

This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.

In this article, we will discuss what is the “aha moment” and the conditions necessary to achieve it. We will also talk about why “aha moment” and the path to it should differ depending on the problem the user is trying to solve.

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Author:
Oleg Ya
How to find “aha moment”: a qualitative plus quantitative approach
How to find “aha moment”: a qualitative plus quantitative approach

This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.

Here we will discuss how to spot the “aha moment” by combining qualitative and quantitative methods.

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Author:
Oleg Ya
How to determine the conditions necessary for the “aha moment”
How to determine the conditions necessary for the “aha moment”

This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.

Previously we discussed how to find the “aha moment”—when the user realizes a product’s added value for the first time. In this article, we will talk about how to discover what conditions need to be true before that “aha moment” can happen.

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Author:
Oleg Ya
Time to value: an important lever for user activation growth
Time to value: an important lever for user activation growth

This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.

It’s critical for products to deliver value to users as quickly as possible. That’s why one of the key metrics for user activation is time to value. In this article we will be discussing the importance of time to value, how to measure it, and how to use it to improve activation rates.

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Author:
Oleg Ya
How time to value and product complexity shape user activation
How time to value and product complexity shape user activation

We discussed in our previous article why it’s important to reduce time to value. The more quickly a new user can experience a product’s added value, the more likely that the user will choose that product instead of the alternatives.

There is a catch, though. The time to value can be reduced only within certain limits. For a hypercasual mobile game, a user might be able to experience value just 30 seconds after opening the game for the first time. But in the case of a task tracker like Jira by Atlassian, a corporate user might need weeks to experience the “aha moment”. No matter how well you streamline the onboarding process, you simply can’t compress those weeks into minutes. In this article we will look at how to approach activation for a product based on its specific level of complexity and time to value.

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Author:
Oleg Ya
Product-level building blocks for designing activation
Product-level building blocks for designing activation

Once a product team has identified an “aha moment” and the conditions necessary for it, it’s time to think about the user’s journey to value. In this article we zero in on the building blocks that are available on the product level to teams as they design the activation process.

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Author:
Oleg Ya
When and why to add people to the user activation process
When and why to add people to the user activation process

In the preceding article we considered the main building blocks for activating users at the product level. But for complex products with a long time to value, working on activation only at the product level probably won’t be enough. Many users will need help overcoming obstacles before they can experience value.

One solution to these activation obstacles is people. We’ll be discussing why, when, and how adding people can help to enable “aha moments” and get better activation rates.

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