Category posts
Product activation

Author:
Oleg Ya
When product activation matters and you should focus on it
When product activation matters and you should focus on it

GoPractice opens a series on activation and making sure users experience and appreciate your product’s value.

In this essay, we will talk about user activation. In addition to discussing what is user activation, we’ll see in which situations it makes sense to focus on building and optimizing the activation process and in which situations it doesn’t.

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Author:
Oleg Ya
User activation is one of the key levers for product growth
User activation is one of the key levers for product growth

This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.

In this article, we will discuss why activation is a key growth lever for products that achieve product/market fit.

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