Series
User activation

Learn when you should focus on user activation in a product and how to measure the activation performance. Find answers to how to define “aha moment” and how “time to value” affects the activation process.

When user activation matters and you should focus on it
When user activation matters and you should focus on it
User activation is one of the key levers for product growth
User activation is one of the key levers for product growth
The dos and don’ts of measuring user activation
The dos and don’ts of measuring user activation
How “aha moment” and the path to it change depending on the use case
How “aha moment” and the path to it change depending on the use case
How to find “aha moment”: a qualitative plus quantitative approach
How to find “aha moment”: a qualitative plus quantitative approach
How to determine the conditions necessary for the “aha moment”
How to determine the conditions necessary for the “aha moment”
Time to value: an important lever for user activation growth
Time to value: an important lever for user activation growth
How time to value and product complexity shape user activation
How time to value and product complexity shape user activation
Product-level building blocks for designing activation
Product-level building blocks for designing activation
When and why to add people to the user activation process
When and why to add people to the user activation process
Session analysis: an important tool for designing activation
Session analysis: an important tool for designing activation
CJM: from first encounter to the “aha moment”
CJM: from first encounter to the “aha moment”
Designing activation in reverse: value first, acquisition channels last
Designing activation in reverse: value first, acquisition channels last
User activation starts long before sign-up
User activation starts long before sign-up
Value windows: finding when users are ready to benefit from your product
Value windows: finding when users are ready to benefit from your product
Why objective vs. perceived product value matters for activation
Why objective vs. perceived product value matters for activation
Testing user activation fit for diverse use cases
Testing user activation fit for diverse use cases
When to invest in optimizing user onboarding and activation
When to invest in optimizing user onboarding and activation
Optimize user activation by reducing friction and strengthening motivation
Optimize user activation by reducing friction and strengthening motivation
Reducing friction, strengthening user motivation: onboarding scenarios and solutions
Reducing friction, strengthening user motivation: onboarding scenarios and solutions