Category posts
User activation

GoPractice opens a series on activation and making sure users experience and appreciate your product’s value.

In this article, we will talk about user activation. In addition to discussing what is user activation, we’ll see in which situations it makes sense to focus on building and optimizing the activation process and in which situations it doesn’t.

This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.

In this article, we will discuss why activation is a key growth lever for products that achieve product/market fit.

This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.

In this article, we will discuss how to measure and not measure activation efficiency in a product.

This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.

In this article, we will discuss what is the “aha moment” and the conditions necessary to achieve it. We will also talk about why “aha moment” and the path to it should differ depending on the problem the user is trying to solve.

This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.

Here we will discuss how to spot the “aha moment” by combining qualitative and quantitative methods.

This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.

Previously we discussed how to find the “aha moment”—when the user realizes a product’s added value for the first time. In this article, we will talk about how to discover what conditions need to be true before that “aha moment” can happen.

This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.

It’s critical for products to deliver value to users as quickly as possible. That’s why one of the key metrics for user activation is time to value. In this article we will be discussing the importance of time to value, how to measure it, and how to use it to improve activation rates.

We discussed in our previous article why it’s important to reduce time to value. The more quickly a new user can experience a product’s added value, the more likely that the user will choose that product instead of the alternatives.

There is a catch, though. The time to value can be reduced only within certain limits. For a hypercasual mobile game, a user might be able to experience value just 30 seconds after opening the game for the first time. But in the case of a task tracker like Jira by Atlassian, a corporate user might need weeks to experience the “aha moment”. No matter how well you streamline the onboarding process, you simply can’t compress those weeks into minutes. In this article we will look at how to approach activation for a product based on its specific level of complexity and time to value.

Once a product team has identified an “aha moment” and the conditions necessary for it, it’s time to think about the user’s journey to value. In this article we zero in on the building blocks that are available on the product level to teams as they design the activation process.

In the preceding article we considered the main building blocks for activating users at the product level. But for complex products with a long time to value, working on activation only at the product level probably won’t be enough. Many users will need help overcoming obstacles before they can experience value.

One solution to these activation obstacles is people. We’ll be discussing why, when, and how adding people can help to enable “aha moments” and get better activation rates.