gopractice product management

online product management course

Simulator for
Learning Data-Driven Product Management
  • industry leaders reviews §
  • problem we solve §
  • perfect fit for the course §
  • study plan §
  • authors §
  • alumni reviews §
  • pricing and details §
  • Q&A §

This is not a regular course, but a simulator of working in a product company. You will gain real experience by developing an ambitious product, analyzing data in analytics systems, and making decisions based on the data.

You will increase the quality of your decisions and your value to the company.

What industry leaders
think about the simulator

Part of Yale program

This course was taught at Yale as part of the Product Management program in 2023

Yale program

GoPractice Simulator is the best offering out there for learning and applying PM concepts in a “hands on” way. The content puts you right in the seat of real PM decisions, with real contexts and contraints, in an immersive manner that is hard to replicate outside of an actual PM job. At the same time, it is rigorously built on solid data-driven PM fundamentals, in stark contrast to many of the other resources out there. At Yale School of Management, we have found GoPractice Simulator an invaluable resource, and we have tried all of them!

Prof. Alex Burnap, Yale SOM

What problem
does the simulator solve?


When working on a product, team members must make many decisions:

  • In what direction of product development to invest resources
  • Which user segment to focus on
  • Whether to roll out a new version of the product to all users
  • How to prioritize hypotheses when working on product and growth
  • And many others.

Often such decisions are made intuitively and non-systemically.

This leads to mistakes, loss of money and time, and a decline in motivation.


The simulator provides practical knowledge and skills to solve similar problems using data and research.

  • You will study situations and problems that typically arise when working on a product
  • You will learn what data and research can help in such situations, and how to obtain this data
  • You will learn to use product frameworks to find optimal solutions

Who will benefit
from the simulator and how?

What is
the training like

Immersive Format

This is an interactive story of the development of a fictional product. You will go from analyst to product director, from an idea to a sought-after product with proven value.

Real data

You will work with real data in the Amplitude analytics platform and other tools. The data will change and be supplemented as the story develops.

First practice, then theory

Simulator training is different from other courses. There are no lectures or webinars here. You immediately start working on the product: you get the necessary documentation, analytics data and considerations of your colleagues, make decisions, and analyze the results.

You’ll receive theory and additional materials in the process: they will help you analyze the logic of your actions, study the cases of leading companies, and develop the best approach.

Effective and interesting

This way of learning gives the maximum benefit for the time you spend on the course. Plus, it's much more interesting. The experience of thousands of our graduates confirms this.

Fits anyone’s schedule

You go through the simulator at your own pace. On average, training takes about two months.

You can study on your own, or choose a plan with the support of a mentor and study with a group of students.

What you will learn

Going through the simulator is equivalent to an internship in a strong product team at a global company—only better. You will make key decisions and quickly learn the effect of these decisions.

Key knowledge and skills

The program covers the key topics and skills needed to manage a product.

Data skills

understanding metrics retention rate product and growth metric cohort analysis working with market data marketing analytics working with analytics systems predicting key metrics

Analyze change with data and A/B tests

design of experiments statistical significance types of experiments prioritization analysis of changes in the product using metrics

Hypothesis testing

assessing the potential of a feature ways to test hypotheses key hypotheses in product work RAT

Product value

jobs to be done value hypothesis product model
target market qualitative research methods search for value using data

Product Growth

unit economics ROI evaluation of marketing channels types of growth channels evaluation and prioritization of growth hypotheses ASO paid growth channels

The study plan

The content of the simulator is divided into chapters devoted to various topics that you learn one by one, on your own or in a group with a mentor.

The chapters progress through the history of the product. Will the company become a unicorn? Everything depends on you.

Show all the chapters of Simulator

real cases


hours of practice


happy students

the authors

Given their complementary skill sets, Sean and Oleg are the perfect duo to create and lead this course. Oleg brings deep data science and product management skills, and Sean has a long and successful career in data-driven marketing and growth. Both Sean and Oleg have honed their skills at some of the most successful companies in the industry. They have designed the course so you can master the right skills in weeks rather than through decades of startup challenges.

Oleg Yakubenkov
  • Oleg was in charge of analytics at MSQRD, a selfie filter app. The company was acquired by Facebook in 2016.
  • After the MSQRD acquisition, Oleg joined Facebook, where he worked on Workplace, one of the fastest growing SaaS products in history. Workplace reached 2 million paid users in less than 2.5 years.
  • Oleg helped develop the services of API.AI (now Dialogflow) as a product director. The company was acquired by Google.
  • He also launched the game King of Thieves with game-dev company Zeptolab, which became a hit with over 75 million players worldwide.
  • Oleg participated in the early development of the game C.A.T.S., rated the best game of 2017 by Google Play, with over 100 million players.
Sean Ellis
  • Sean led marketing and growth efforts in the early days at five companies that went on to reach above billion-dollar valuations: Dropbox, LogMeIn, Uproar, Eventbrite, and Lookout.
  • Sean’s work at Dropbox helped the company reach a $1 billion revenue run rate faster than any other SaaS company in prior history.
  • At LogMeIn and Uproar, Sean continued to run marketing from customer zero until NASDAQ IPO filings.
  • Following these growth and marketing roles, Sean became the CEO and founder of two VC-backed companies, Qualaroo and GrowthHackers, both of which were acquired.
  • Sean is also the coauthor of Hacking Growth, which has been published in 16 languages and is host of the Breakout Growth Podcast. He has been featured in the Wall Street Journal, WIRED, Fast Company, Inc as well as on MSNBC.

Career boost

The simulator will be useful for those who want to move into the role of product manager, product or marketing analyst, as well as other roles in leading product teams.

Loved by students at top companies

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Students' reviews

Still not sure?

Make sure to check our free Skills Assessment test

Test yourself with our free Product Management Skills Test. With it, you will determine your strengths and weaknesses, as well as receive a personalized development plan.

The test was developed in collaboration with Sean Ellis, a leading food growth expert. Sean was in charge of growth and marketing at five companies that have reached $1 billion valuations: Dropbox, LogMeIn, Uproar, Eventbrite, and Lookout.

Explore our blog

We recommend reading our blog, where you can also find answers to your professional questions.


Still have questions?

Email the GoPractice team at or via the messenger plug-in located at the bottom right, and we will respond as soon as possible.