online product management course
Learning Data-Driven Product Management
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- problem we solve §
- perfect fit for the course §
- study plan §
- authors §
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- pricing and details §
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This is not a regular course, but a simulator of working in a product company. You will gain real experience by developing an ambitious product, analyzing data in analytics systems, and making decisions based on the data.
You will increase the quality of your decisions and your value to the company.
What industry leaders
think about the simulator
Part of Yale program
This course is taught at Yale as part of the Product Management program.
What problem
does the simulator solve?
When working on a product, team members must make many decisions:
- In what direction of product development to invest resources
- Which user segment to focus on
- Whether to roll out a new version of the product to all users
- How to prioritize hypotheses when working on product and growth
- And many others.
Often such decisions are made intuitively and non-systemically.
This leads to mistakes, loss of money and time, and a decline in motivation.
The simulator provides practical knowledge and skills to solve similar problems using data and research.
- You will study situations and problems that typically arise when working on a product
- You will learn what data and research can help in such situations, and how to obtain this data
- You will learn to use product frameworks to find optimal solutions
Who will benefit
from the simulator and how?
The simulator accelerates career development. You systematize knowledge, earn data-driven decision-making skills to the next level, gain experience working with a product at all key stages of development, and learn to see a single system behind projects, features and data.
The simulator forms a culture of decision-making based on data, improves the quality of these decisions in specific teams, and teaches you to look at the product and business in a systematic and deep way.
If you’re a developer, designer, marketer, or other professional, the simulator helps you to understand how your work affects the creation of value in the product and business. It enables you to better understand the logic of decisions made in your organization. This will make you a more valuable partner for your colleagues and accelerate your professional development.
You will take an important step towards becoming a product manager or product analyst. No course can immediately turn you into a professional. But the simulator provides a confident foundation and development vector necessary to achieve your goal. Many of our students have been able to successfully transition into a new profession and consider the simulator to be a turning point along the way.
What is
the training like
This is an interactive story of the development of a fictional product. You will go from analyst to product director, from an idea to a sought-after product with proven value.
You will work with real data in the Amplitude analytics platform and other tools. The data will change and be supplemented as the story develops.
Simulator training is different from other courses. There are no lectures or webinars here. You immediately start working on the product: you get the necessary documentation, analytics data and considerations of your colleagues, make decisions, and analyze the results.
You’ll receive theory and additional materials in the process: they will help you analyze the logic of your actions, study the cases of leading companies, and develop the best approach.
This way of learning gives the maximum benefit for the time you spend on the course. Plus, it's much more interesting. The experience of thousands of our graduates confirms this.
You go through the simulator at your own pace. On average, training takes about two months.
You can study on your own, or choose a plan with the support of a mentor and study with a group of students.
What you will learn
Going through the simulator is equivalent to an internship in a strong product team at a global company—only better. You will make key decisions and quickly learn the effect of these decisions.
The program covers the key topics and skills needed to manage a product.
understanding metrics retention rate product and growth metric cohort analysis working with market data marketing analytics working with analytics systems predicting key metrics
design of experiments statistical significance types of experiments prioritization analysis of changes in the product using metrics
assessing the potential of a feature ways to test hypotheses key hypotheses in product work RAT
jobs to be done value hypothesis product model
target market qualitative research methods search for value using data
unit economics ROI evaluation of marketing channels types of growth channels evaluation and prioritization of growth hypotheses ASO paid growth channels
The study plan
The content of the simulator is divided into chapters devoted to various topics that you learn one by one, on your own or in a group with a mentor.
The chapters progress through the history of the product. Will the company become a unicorn? Everything depends on you.
You will learn about the basic metrics, the difference between correlation and causation, percentages and percentage points, arithmetic mean and median.
A brief overview of the history of the browser wars. A good analogy to what your new company wants to achieve.
The first task from a Chief Product Officer. You will deal with the analytics system Amplitude, calculate the basic metrics of the app, and make the first conclusions about the product and its potential.
While everyone prepares for the launch, you have time to study the market using publicly available data. You will evaluate the audience and download figures of competitor apps and make your conclusions about the target market for the company.
Big day for the company — the public launch of the product!
Time to evaluate the results of the launch and the impact on key metrics. Is it good or bad?
You will understand the nuances of retention metrics and how it is calculated in Amplitude. You will get the idea of how retention, new users, and active audience are connected. You will create a model for predicting the audience to assess how changes to key metrics impact growth.
You will find out more about different kinds of metrics, and what they’re used for. You will also get information on retention rates for different product categories.
You will use the cohort analysis and the funnel tool in Amplitude to understand how the changes made in the latest version of the product have affected the key metrics.
To compare the metrics of the two versions of the product, it is not enough to calculate them. You must verify whether the change is statistically significant or not. You will learn to apply mathematical formulas to draw relevant conclusions while comparing metrics.
Your manager tells you about a new feature, which will be developed soon. You decide to take the initiative and evaluate its potential effect and usage, and to do so you create a product model to evaluate conversions of the key steps in the funnel.
real cases
hours of practice
happy students
About
the authors
Given their complementary skill sets, Sean and Oleg are the perfect duo to create and lead this course. Oleg brings deep data science and product management skills, and Sean has a long and successful career in data-driven marketing and growth. Both Sean and Oleg have honed their skills at some of the most successful companies in the industry. They have designed the course so you can master the right skills in weeks rather than through decades of startup challenges.
- Oleg was in charge of analytics at MSQRD, a selfie filter app. The company was acquired by Facebook in 2016.
- After the MSQRD acquisition, Oleg joined Facebook, where he worked on Workplace, one of the fastest growing SaaS products in history. Workplace reached 2 million paid users in less than 2.5 years.
- Oleg helped develop the services of API.AI (now Dialogflow) as a product director. The company was acquired by Google.
- He also launched the game King of Thieves with game-dev company Zeptolab, which became a hit with over 75 million players worldwide.
- Oleg participated in the early development of the game C.A.T.S., rated the best game of 2017 by Google Play, with over 100 million players.
- Sean led marketing and growth efforts in the early days at five companies that went on to reach above billion-dollar valuations: Dropbox, LogMeIn, Uproar, Eventbrite, and Lookout.
- Sean’s work at Dropbox helped the company reach a $1 billion revenue run rate faster than any other SaaS company in prior history.
- At LogMeIn and Uproar, Sean continued to run marketing from customer zero until NASDAQ IPO filings.
- Following these growth and marketing roles, Sean became the CEO and founder of two VC-backed companies, Qualaroo and GrowthHackers, both of which were acquired.
- Sean is also the coauthor of Hacking Growth, which has been published in 16 languages and is host of the Breakout Growth Podcast. He has been featured in the Wall Street Journal, WIRED, Fast Company, Inc as well as on MSNBC.
Career boost
The simulator will be useful for those who want to move into the role of product manager, product or marketing analyst, as well as other roles in leading product teams.
Loved by students at top companies
Still not sure?
Test yourself with our free Product Management Skills Test. With it, you will determine your strengths and weaknesses, as well as receive a personalized development plan.
The test was developed in collaboration with Sean Ellis, a leading food growth expert. Sean was in charge of growth and marketing at five companies that have reached $1 billion valuations: Dropbox, LogMeIn, Uproar, Eventbrite, and Lookout.
We recommend reading our blog, where you can also find answers to your professional questions.
F.A.Q.
All of the exercises in the simulator are based on real-life situations. Thus you will immediately be able to apply your newly gained knowledge to your job. During the course, you will also develop a data-driven mindset, which comes in handy in tasks beyond product management.
We are confident in the quality of our product. We guarantee your money back within the first week after starting the course if you don’t like it. To see what the simulator is like and what topics it covers, you can go through our free Growth Skills Assessment test.
You can start right after you make your purchase. This is an online course so you can learn at your own pace. Throughout the year the GoPractice team runs cohorts, where the creators of the course will enrich the training with additional case studies and examples, as well as answer questions regarding your business.
It’s up to you. The simulator is designed as a game — so choose a speed that suits you. If you decide to join one of several cohorts we have throughout the year, we will send you all the information about live and recorded sessions that will add up to your 10-week training.
While following the script of the training, you will be completing tasks, making decisions, working with data, communicating with the characters, and studying the theory of analyzing product data. You’ll find more details on the learning process above. During the cohorts that we run throughout the year, we enrich this experience with extra examples, business cases and Q&A sessions during our live sessions with Oleg and Sean.
Most of the exercises are multiple-choice tests graded automatically. There are some questions where you answer in open prose. We will provide you with the correct answer after the exercise and you will grade your answer yourself. Based on your answers, you get relevant feedback and instructions.
For as long as you want. You can always come back to the chapters to revise the material if you find the need to do so in the future.
Of course you can. If you decide to purchase the course under the basic plan, feel free to ask questions in our closed Facebook group and get help from other students and simulator support members. If you purchase the premium option, you can ask questions directly from the creators of the simulator.
The time commitment varies depending on how you perform on the Skills Assessment Test at the beginning of the program. Typically if you spend one hour a day, it will take you about 1-1.5 months to complete the course. However, you can set your own pace to fit your schedule.
Simulator is not a piece of cake. However, it is both exciting and effective. If you can think logically (most people can) and know how to use an Excel spreadsheet, then you have what it takes to get started. If you are more experienced in data analysis and product management, going through the course will be easier but no less fun.
This is the most visual and simple way to work with data. It’s the easiest way to show how data can be helpful in product development. Later you can master SQL, Python or other tools and skills to work with data—once you get the hang of it, choosing the right tool and data will become much easier. Amplitude also offers a generous free plan so you will likely be able to implement it at your company to apply your new analytics skills.
Simulator is not about tips and hacks. It is about frameworks and strategies you can apply in your current or future work. Most other online data-related courses are based on lectures and homework that is never done. They can be interesting, but they are not helpful in obtaining real skills, with real data and hands-on experience.
The course alumni come from different backgrounds, companies and experience: there are people from the industry who want to switch to product management, product leads who want to develop a data-driven mindset or people who are in another field and want to transition to product management.
The cost is $1190 and may vary depending on how many licenses are you planning to purchase. We are happy to provide the best prices for companies who sign a contract with us or looking for a bulk purchase.
Please contact us via contacts@gopractice.io to get in touch with our sales representative to learn more details.
Still have questions?
Email the GoPractice team at contacts@gopractice.io or via the messenger plug-in located at the bottom right, and we will respond as soon as possible.