product growth simulator
and realize the potential
of your product
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This 10-week self-paced program delivers years of experience in a unique simulator format
Go beyond theory and learn by doing.
You will work on a product with proven value, build a growth model, come up with a strategy, and find a way to achieve scalable growth.
In the process, you will face typical problems on the way from 1 to N and master frameworks to solve them.
What problem
does the simulator solve
Many teams don’t have a systematic understanding of how their product’s growth works. Therefore, they make decisions based on what their competitors doing, their intuitions, or what’s trending in the market.
Sometimes it works. More often it doesn't.
- Aggressive growth goals that are regularly missed
- Sudden changes in the company's priorities in each planning cycle
- Lack of focus, desire to do everything at once
- Misalignment between product and marketing teams, different levels of management, and shareholders.
The Product Growth Simulator gives you a framework and the skills to create a holistic growth model for your product, identify limitations and opportunities for growth, and choose the best tools to implement growth plans.
Who will benefit
from the simulator and how?
Without a systematic understanding of the growth model, teams spend years trying to find the right approach. They miss important opportunities and gradually lose their morale. The simulator provides a framework that helps you make meaningful product growth choices, observe the results, and correct your course. Through the simulator, you will earn the skills and experience that would have otherwise required years of costly errors and time wasted on things that don’t work.
Give structure to your experience, and complement your intuition and expertise with a framework that will improve the quality of your decisions. As a decision-maker, you will be able to immediately apply the knowledge and skills you learn from the simulator to your work.
Go from execution to formulating product strategies. Increase your value to your organization and, as a result, accelerate your career.
The Product Growth Simulator is not suitable for people with no background or experience in tech. To get the most from the course, you need real experience to reflect on during the learning process. If you still want to take this course, then we recommend that you complete the Data-Driven Product Management Simulator first.
Why choose Simulator
Sean and Oleg’s combined expertise is what makes this course stand out. The situations, problems, and misconceptions covered in the course are reflective of the experiences Sean and Oleg have had in their careers. Ultimately, this course allows you to learn from the most-renowned experts who have had proven and repeated success in product growth. Simulator allows you to go through years of experience in the shortest, safest, most realistic and convenient way possible.
What
you will learn
The growth of a product is often associated with working at the level of marketing and promotion channels, generating and testing hypotheses, or experimenting and optimizing funnels. These are all important skills and activities. But focusing on each of them in isolation will make you lose sight of the bigger picture.
The simulator teaches you to find the levers that you can use to influence product growth. In the simulator, you will explore growth in a broad sense, where marketing and product become a single system.
Training program details
Simulator takes you through all the steps of growing your business and talks about all the hidden risks and nuances along the way.
You will learn to:
- Chapter 1. Criteria for product/market fit
- Chapter 2. Criteria for product/channels fit
- Chapter 3. Determining the boundaries and size of the product’s target market
You will be able to:
- Assess whether the product is ready for scaling and aggressive growth
- Determine what you need to focus on to create the foundation for product growth
- Identify key variables that determine product growth
You will learn to:
- Chapter 4: Growth is a function of product/market fit, product/channels fit, and market dynamics
- Chapter 5. The history of Facebook Messenger becoming a standalone app
- Chapter 6. North Star Metric. Breaking down the North Star Metric into its component parts
- Chapter 7. Using a growth model and data to determine the causes of growth slowdown
- Chapter 8. Qualitative and quantitative product growth models
You will be able to:
- Identify key variables and levers that affect product growth
- Create a qualitative growth model by visually displaying the key variables behind product growth and their relations
- Convey to the team and stakeholders in simple terms how the growth of the product works
- Create a quantitative growth model in Google Sheets or Excel to evaluate the effect of various decisions and potential strategies on product growth rates
- Work with the growth model and data to determine the reasons for the slowdown in growth
You will learn to:
- Chapter 9. JTBD in the context of product growth
- Chapter 10. Added value and its impact on key elements of the growth model
- Chapter 11. Fundamental principles of product growth, or why metrics are not enough
You will be able to:
- See in practice the fundamental principles that determine product growth
- Apply the JTBD framework in the context product growth
- Determine the added value of your product in comparison to direct and indirect competitors
- Measure added value and understand how it affects all key elements of the growth model
- Understand why metrics are not enough to meaningfully manage product growth
- Connect the qualitative and quantitative characteristics of the product within the growth model
You will learn to:
- Chapter 12. The levers and hidden risks of paid growth channels
- Chapter 13. Building a new product growth model
- Chapter 14. Determining bottlenecks using the growth model
- Chapter 15. Different types of growth loops and their levers
You will be able to:
- Identify potential user acquisition channels for your product
- Find channels that can provide predictable and sustainable growth at scale
- Identify levers of influence on different growth channels and predict their bottlenecks, limitations, and risks
- Distinguish between linear channels for attracting users and growth loops
- Proactively identify bottlenecks in the growth model and take them into account when forming growth plans
- Find subtle connections in the product growth model and include them in qualitative and quantitative growth models
You will learn to:
- Chapter 16. Defensibility risks and protection mechanisms of the growth model
You will be able to:
- Identify the key defensibility risks of the growth model at the product, channel, and market levels
- Select the most appropriate protection and risk mitigation mechanisms at each level of the growth model
You will learn to:
- Chapter 17. Company growth levels. Forming a product and growth strategy
You will be able to:
- Determine the most effective areas where the the team's efforts will affect product growth
- Form a strategy and action plan based on a deep understanding of the product growth model
- Build a team structure that will be most effective for your product, market, and current stage of development
- See growth potential beyond a particular product
In each section, we will analyze how the studied frameworks and concepts apply to some of the largest and most successful companies, including Netflix, Microsoft, Google, Airbnb, Dropbox, and Amazon.
The Simulator won’t give you “growth hacks” or “silver bullets” that guarantee rapid growth and success. The goal is to give a systematic understanding of how growth works and how it can be influenced. For example, one possible scenario is that you will learn that your product has reached saturation in the target market and its future growth might depend on going beyond its current state.
We also won't cover things such as how to launch or manage Facebook Ads campaigns. The mix of growth channels constantly changes, but the principles of product growth remain the same. We will focus on studying these principles.
What is it like
to study in the Simulator
You will be working on a fictional product. In the process, you will encounter typical problems that arise when scaling a product and learn how to solve them in practice.
Having a storyline puts you in context and teaches you to identify problems first, and only then to choose an effective tools to solve it. Knowing the tools is not enough. It is important to know where and when to apply each of them.
Classic courses provide you with theoretical knowledge, which is difficult to apply in reality. In the Simulator, you will work with real data and learn how to apply the frameworks you have learned to real problems.
In the Simulator, you learn just like in real life and work. You face a problem, you try to solve it, and then you learn the theoretical concepts that will help you find the right answer and arrange your experience into a proper structure.
The Simulator gives you the opportunity to learn and make mistakes in a safe environment where you don't risk your reputation or money. You get instant feedback on decisions you make, which speeds up learning.
In the simulator, you will study many cases from leading companies (Netflix, Microsoft, Meta, and others). This will allow you to see how the concepts and skills you are learning have been applied in other companies and industries.
You will become part of a community of top product, marketing, and growth experts from the best companies in the world.
Learn skills and frameworks that will allow you and your company to grow faster.
Q&A
Immediately after purchase. It is a self-paced program.
The cost is $1690 and may vary depending on how many licenses are you planning to purchase. We are happy to provide the best prices for companies who sign a contract with us or looking for a bulk purchase.
Please contact us via contacts@gopractice.io to get in touch with our sales representative to learn more details.
If you practice for an hour a day, it will take about two months to finish the course.
You can learn at your own pace and go through the Simulator at your own pace. We recommend that you schedule an hour a day and go through one chapter in each session. To make it more enjoyable, the Simulator is built like a game.
You move forward through the scenarios, solve exercises, make decisions, work with data, communicate with characters, and study theoretical material that has been adapted based on your progress.
Most of the exercises are multiple-answer questions—they are checked automatically. For a few exercises that require written answers, you will be provided with the correct answer so that you can evaluate your own. Depending on your answers, you get relevant feedback and information.
Yes. In the basic plan, you can ask questions in a closed group and get help from other students and the GoPractice team.
Yes, we accept payments from companies. Discuss this with your company or contact our sales team for assistance.
The main focus of the Data-Driven Product Management Simulator was learning how data helps reduce uncertainty in product work and how data helps in building products that people will love. The first simulator was mostly focused on the path from 0 to 1.
In the Product Growth Simulator, you will start with a working product that has product/market fit but stopped growing. The main focus of the course is on building a growth engine for a product that proved its value. We will analyze typical problems and how to solve them on the way from 1 to N.
The program is designed for people who already have experience in a product, analytics or marketing role. We do not recommend this course for people who want to find their first job in the tech sector or are working in beginner positions. If you still want to try it, then start with the "Data-Driven Product Management Simulator".
Hear it from our alumni. We have invested years in developing valuable training programs based on real experience in leading companies in the world.
Still have questions?
Email the GoPractice team at contacts@gopractice.io or via the messenger plug-in located at the bottom right, and we will respond as soon as possible.