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Oleg Ya

This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.
In this article, we will discuss what is the “aha moment” and the conditions necessary to achieve it. We will also talk about why “aha moment” and the path to it should differ depending on the problem the user is trying to solve.
(more…)Editorial

As more companies aspire to be data-driven, the role of the data analyst is becoming crucial both to the organization and to product managers themselves. In fact, the World Economic Forum found that the data analyst/scientist role had the most increase in demand in 2020. Clearly these positions are incredibly needed.
What does a data analyst do? A data analyst is responsible for gathering, organizing, and interpreting data to provide business insight. Typically this insight is used to solve an issue, make a decision, or determine performance. Simply put, a data analyst interprets data to drive better business outcomes, which is exactly why product managers must collaborate with them effectively.
(more…)Editorial

Product/market fit is the make-or-break factor for a company. It helps businesses understand whether their product has market appeal and they can dive into the product growth stage with confidence.
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content series
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
- Customer retention levers: task frequency and added value
- How to measure the added value of a product
- Should a product be 10 times better to achieve product/market fit?
- Product/market fit can be weak or strong and can change over time
- Two types of product work: creating value and delivering value
- What is the difference between growth product manager, marketing manager, and core PM
- When product activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring activation
- How “aha moment” and the path to it change depending on the use case
- Slack vs Teams vs Workplace: the intriguing dynamics of the work messenger market
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
- How to calculate unit economics for your business
- Guide to ARPU: formula, calculation example, LTV vs ARPU
- Experiments where you make your product worse – the most underrated product manager tool
- Why your A/B tests take longer than they should
- Peeking problem – the fatal mistake in A/B testing and experimentation
- Mistakes in A/B testing: guide to failing the right way
- Designing product experiments: template and examples
- To reduce your product’s churn rate, first find out why users stay
- How to estimate the revenue, downloads and audience of a competitor’s app?
- What is product/market fit and how to measure PMF
- How engagement metrics can be misleading
- How to forecast key product metrics through cohort analysis
- Cohort analysis. Product metrics vs growth metrics
- How to move from marketing to product management?
- Key data skills for product managers: experienced PMs sharing their thoughts
- Data mistakes to know and avoid as a product manager: experienced PMs sharing their thoughts
- Data cherry-picking to support your hypothesis. What is it? Why is it bad?
- How can PMs encourage more teammates to use data?
- Metrics to focus on before and after product/market fit. How to better understand your product at different stages?
- How to establish effective collaboration between product managers and data analysts
- How to increase the effectiveness of your product analysts
- Why every team member should know the key product metrics
- How to move from marketing to product management?
- Key data skills for product managers: experienced PMs sharing their thoughts
- Product manager skills: evolution of a PM role and its transformation
- What is the difference between growth product manager, marketing manager, and core PM
- Rolling retention, Day N retention, and the many facets of the retention metric
- Long-term retention – the foundation of sustainable product growth
- Errors in calculating ROI and unit economics. Impact of attribution models and incrementality on the ROI calculation of marketing channels
- Traffic attribution models. Why attribution models need to change along with growth channels, product, business objective and external environment