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Analyzing qualitative research results effectively
Analyzing qualitative research results effectively

In this article, we will explore how product managers can effectively use the outcomes of qualitative research.

Information obtained during interviews can help product managers and their collaborators better understand users and their needs. However, in order to use qualitative data effectively, it’s important to:

— Select the right technique for processing interviews (and related data);

— Draw accurate conclusions based on interviews (and related data).

Systematically analyzing in-depth interviews can help product managers identify trends, collaborate with stakeholders, and reduce subjective risk.

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