Acquire and improve skills
to build and grow products

People switch their way of getting a job done when they find a product that does this better than the existing alternatives. But just creating a more effective solution isn’t enough. Teams have to learn how to articulate and deliver this value to target users.

For a thoughtful approach to product growth and development, it’s critical to know the tasks and contexts that create the jobs-to-be-done (JTBDs) handled by your product.

Last month we asked our product management experts about the transition from working at a startup to working at an enterprise. While each expert took a different path to enterprise product management, there were similarities. They told us that both startups and enterprises have intelligent, talented, and passionate people and that you’ll learn a lot in both places.

However, most of our experts made the switch from startup to enterprise because they wanted to deepen their product management skills and broaden their scope. They also ended up improving their communication skills because enterprises have many more stakeholders that must be heard and brought on board. Teamwork becomes more important than moving as fast as possible. The experts also stressed to get clear on your career goals and do a lot of research into company culture if you’re thinking about making the move to enterprise.

There was another question we asked them: ”What useful information sources helped you to move more smoothly through this transition?” The number and quality of resources they came back with were impressive. Based on their answers, we put together this selection of books and podcasts for product managers looking for inspiration and knowledge for their careers.