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This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.

In this article, we will discuss why activation is a key growth lever for products that achieve product/market fit.

Working with data helps companies across the board to unlock their potential and become more productive and better at making decisions. However, making people in the team and company rely on data involves a lot of work. Product managers must often set a strategy, reinvent processes, and change organizational behavior.