Series
Product analytics: tools and hints

What tools and techniques can help to forecast key product metrics? How to measure product/market fit? And why engagement metrics sometimes can be misleading? We discuss that in this series.

Analyzing qualitative research results effectively
Analyzing qualitative research results effectively
Qualitative research in product management: the guide
Qualitative research in product management: the guide
Avoid this pitfall when comparing your product’s metrics with your competitor’s
Avoid this pitfall when comparing your product’s metrics with your competitor’s
Compound and exponential growth for product managers
Compound and exponential growth for product managers
What product managers must know about percentages, percentage points, and percentiles
What product managers must know about percentages, percentage points, and percentiles
Arithmetic mean and median for product managers
Arithmetic mean and median for product managers
Ways to estimate a competing app’s downloads, revenue, reach, and traffic
Ways to estimate a competing app’s downloads, revenue, reach, and traffic
Using data for strategic decisions
Using data for strategic decisions
How to design and run JTBD research interviews: guide and templates
How to design and run JTBD research interviews: guide and templates
Not every product is habit-forming, but all products can have loyal users
Not every product is habit-forming, but all products can have loyal users
Hook Model: encouraging a product habit to improve retention
Hook Model: encouraging a product habit to improve retention
How product habits are formed and what dopamine has to do with it
How product habits are formed and what dopamine has to do with it
Correlation and causation: how to tell the difference and why it matters for products
Correlation and causation: how to tell the difference and why it matters for products
Using data to understand competitive and market dynamics
Using data to understand competitive and market dynamics
Data-driven, data-informed, and data-inspired product decisions. What are the differences and when should you use each one?
Data-driven, data-informed, and data-inspired product decisions. What are the differences and when should you use each one?
Quantitative vs qualitative data: what is the difference and when should you use one instead of the other
Quantitative vs qualitative data: what is the difference and when should you use one instead of the other
How can PMs encourage more teammates to use data?
How can PMs encourage more teammates to use data?
Data cherry-picking to support your hypothesis. What is it? Why is it bad? 
Data cherry-picking to support your hypothesis. What is it? Why is it bad? 
Data mistakes to know and avoid as a product manager
Data mistakes to know and avoid as a product manager
Cohort analysis. Product metrics vs growth metrics
Cohort analysis. Product metrics vs growth metrics