Series
Product analytics: tools and hints
What tools and techniques can help to forecast key product metrics? How to measure product/market fit? And why engagement metrics sometimes can be misleading? We discuss that in this series.
Analyzing qualitative research results effectively
Qualitative research in product management: the guide
Avoid this pitfall when comparing your product’s metrics with your competitor’s
Compound and exponential growth for product managers
What product managers must know about percentages, percentage points, and percentiles
Arithmetic mean and median for product managers
Ways to estimate a competing app’s downloads, revenue, reach, and traffic
How to design and run JTBD research interviews: guide and templates
Not every product is habit-forming, but all products can have loyal users
Hook Model: encouraging a product habit to improve retention
How product habits are formed and what dopamine has to do with it
Correlation and causation: how to tell the difference and why it matters for products
Cohort analysis. Product metrics vs growth metrics
How to forecast key product metrics through cohort analysis
How engagement metrics can be misleading
What is product/market fit and how to measure PMF
To reduce your product’s churn rate, first find out why users stay
Other content series
that you might find useful
Product management fundamentals
How to create products that people need
- The product manager’s guide to North Star Metrics
- Everything you need to know about network effects
- What is the difference between growth product manager, marketing manager, and core PM
User activation
The path to understanding the product value
- How product teams get the “aha moment” wrong
- How well do you articulate value during user activation? Check with the value communication framework
- Tax/benefit framework for analyzing user activation
Product success stories
What makes great products great?
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
Unit economics
Calculating unit economics, LTV, ROI, ARPU, and other crucial metrics the right way
- How to calculate unit economics for your business
- Guide to ARPU: formula, calculation example, LTV vs ARPU
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
Product analytics: tools and hints
How data and analytics help product managers make the right decisions
- Analyzing qualitative research results effectively
- Qualitative research in product management: the guide
- Avoid this pitfall when comparing your product’s metrics with your competitor’s
Interviews with expert PMs
Product professionals share their expertise
- Typical tasks of junior product managers (at Meta, LTK, and Sonos)
- How important are math skills for product managers?
- Which AI tools do PMs actually use?
Professions and skills
Essential skills and knowledge for product managers and analysts
- How top-performing PMs turn mistakes into opportunities
- How important are math skills for product managers?
- What did top-performing PMs learn in 2023?
Product testing and experiments
How to use A/B test and experiments to benefit the product
- Designing product experiments: template and examples
- Mistakes in A/B testing: guide to failing the right way
- Peeking problem—the fatal mistake in A/B testing and experimentation