Category Posts
Learn how to maximize the efficiency of your A/B tests and experiments. How to avoid costly mistakes while designing and analyzing the results?
Other Series
Product management fundamentals
How to create products that people need
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
Product analytics: tools and hints
How data and analytics help product managers make the right decisions
- To reduce your product’s churn rate, first find out why users stay
- What is product/market fit and how to measure PMF
- How engagement metrics can be misleading
Professions and skills
Essential skills and knowledge for product managers and analysts
- How to increase the effectiveness of your product analysts
- Why every team member should know the key product metrics
- Key data skills for product managers: experienced PMs sharing their thoughts
User activation
The path to understanding the product value
- When user activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring user activation
Product testing and experiments
How to use A/B test and experiments to benefit the product
- Experiments where you make your product worse—the most underrated product manager tool
- Why your A/B tests take longer than they should
- Peeking problem—the fatal mistake in A/B testing and experimentation
AI/ML in product development
How to use AI/ML to add value to products
- How to discover potential AI applications in your business
- Improve Retention by using ML/AI: what to do and what not to do
- Basic guide to improving product quality with LLM
Switching to product management
Insights on transitioning to product management
- How to move from marketing to product management?
- How to move from engineering to product management?
- Is product management the right choice for you? This is your checklist
Product success stories
What makes great products great?
- We launched an app with $500,000 annual run rate—and then Apple killed it and launched a similar feature
- ASO optimization in practice: how a game I made over the weekend amassed 2 million downloads
- Slack vs Teams vs Workplace: the intriguing dynamics of the work messenger market
Unit economics
Calculating unit economics, LTV, ROI, ARPU, and other crucial metrics the right way
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
- Guide to ARPU: formula, calculation example, LTV vs ARPU
- How to calculate unit economics for your business