Series
Product success stories
Take a closer look at how successful companies and products came to be. Find insights into how popular products evolve and compete.
Other content series
that you might find useful
Product management fundamentals
How to create products that people need
- The product manager’s guide to North Star Metrics
- Everything you need to know about network effects
- Solving the “Cold Start Problem”: expert tips and advice
Product analytics: tools and hints
How data and analytics help product managers make the right decisions
- The chances of a new mobile app being successful today: a study
- Сreating marketing analytics dashboards the right way: a guide
- How user segmentation helps PMs improve products
Professions and skills
Essential skills and knowledge for product managers and analysts
- Jobs to Be Done: comparing different frameworks
- The product manager’s guide to statistical analysis
- A product manager’s ultimate guide to data visualization
User activation
The path to understanding the product value
- How product teams get the “aha moment” wrong
- How well do you articulate value during user activation? Check with the value communication framework
- Tax/benefit framework for analyzing user activation
Product testing and experiments
How to use A/B test and experiments to benefit the product
- Designing product experiments: template and examples
- Mistakes in A/B testing: guide to failing the right way
- Peeking problem—the fatal mistake in A/B testing and experimentation
AI/ML in product development
How to use AI/ML to add value to products
- How to use AI for product and market research
- How to approach LLM application development
- How we turned around an ML product by looking differently at the data
Switching to product management
Insights on transitioning to product management
- How to get product management experience before you have the job title
- Side projects to enter product management: tips and expert insights
- How to move from product analytics to product management?
Product success stories
What makes great products great?
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
Unit economics
Calculating unit economics, LTV, ROI, ARPU, and other crucial metrics the right way
- How to calculate unit economics for your business
- Guide to ARPU: formula, calculation example, LTV vs ARPU
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation