Series
Unit economics
This series explains how to calculate LTV and unit economics, and what is the difference between ARPU and LTV.
How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
Guide to ARPU: formula, calculation example, LTV vs ARPU
How to calculate unit economics for your business
Other content series
that you might find useful
Product management fundamentals
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
User activation
- When user activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring user activation
Product success stories
- We launched an app with $500,000 annual run rate—and then Apple killed it and launched a similar feature
- ASO optimization in practice: how a game I made over the weekend amassed 2 million downloads
- Slack vs Teams vs Workplace: the intriguing dynamics of the work messenger market
Product analytics: tools and hints
- To reduce your product’s churn rate, first find out why users stay
- What is product/market fit and how to measure PMF
- How engagement metrics can be misleading
Interviews with expert PMs
- How to move from marketing to product management?
- Key data skills for product managers: experienced PMs sharing their thoughts
- Data mistakes to know and avoid as a product manager