Latest Essays
Reducing friction, strengthening user motivation: onboarding scenarios and solutions
Optimize user activation by reducing friction and strengthening motivation
When to invest in optimizing user onboarding and activation
Testing user activation fit for diverse use cases
Why objective vs. perceived product value matters for activation
The valuation of Wish has dropped from $22 billion to just $0.45 billion
Value windows: finding when users are ready to benefit from your product
Why does Netflix release all episodes of a season at once, while most other streaming providers release episodes on a weekly basis?
Using data for strategic decisions
How to design and run JTBD research interviews: guide and templates
Be realistic about the reasons users choose your solution
Can you persuade one user to switch to your product?
Highlights of 2022: the best things to recall
“That’s a novelty effect. After users figure it out, the metrics will grow again”
Did you know you can improve user retention but make a product worse?
Not every product is habit-forming, but all products can have loyal users
The activation flow of a product is never as easy and straightforward as PMs expect or design it to be
10 days ago, I mentioned the Lensa app and its great viral loop. Now, the app has reached the # 1 spot on the App Store in the US and is making over $1 million per day
User activation starts long before sign-up
Most bad product decisions are justified by what the business needs. Most good product decisions are justified by what the customer needs
Other content series
that you might find useful
Product management fundamentals
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
User activation
- When user activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring user activation
Product success stories
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
Product analytics: tools and hints
- Analyzing qualitative research results effectively
- Qualitative research in product management: the guide
- Avoid this pitfall when comparing your product’s metrics with your competitor’s
Interviews with expert PMs
- Typical tasks of junior product managers (at Meta, LTK, and Sonos)
- How important are math skills for product managers?
- Which AI tools do PMs actually use?