Latest Essays

Author:
Editorial
Arithmetic mean and median for product managers
Arithmetic mean and median for product managers

Data-driven decision-making is essential for success in product management. And one of the important parts of any kind of data-driven work is measuring and understanding central tendencies in data samples. 

Central tendencies refer to the typical or average values of a set of data points, and they can provide insights into the overall performance of your product. Measuring central tendencies is becoming increasingly important in any kind of decision-making that involves data. And product managers have to make decisions based on data on a daily basis.

There are several ways to measure central tendencies, but the most commonly used methods are arithmetic mean and median. In this article, we will explore these two measures, compare them, and see how they can be used in product work.

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Author:
Editorial
Get hired as a product manager: staying at your current company vs. looking elsewhere
Get hired as a product manager: staying at your current company vs. looking elsewhere

There are two main tracks for getting hired as a product manager: applying internally and looking for a new employer. Let’s take a look at both cases and discuss recommendations that will help you stand out.

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Author:
Editorial
Is product management the right choice for you? This is your checklist
Is product management the right choice for you? This is your checklist

Are you considering a career in product management? Before taking the leap, it’s important to assess whether this path aligns with your skills, interests, and goals. With product management roles varying across industries, product types, and company sizes, it can be challenging to determine if it’s the right fit for you.

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Author:
Editorial
How to calculate unit economics for your business
How to calculate unit economics for your business

Discussions of unit economics sometimes get sidetracked by formulas and business jargon. But you shouldn’t need a special course just to get a handle on this critical concept. Unit economics can actually be easy and even intuitive.

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Author:
Editorial
Common mistakes made by junior product managers and how to overcome them
Common mistakes made by junior product managers and how to overcome them

Junior product managers face both opportunities and challenges in the constantly evolving tech industry. They are learning to oversee the development and launch of new products while developing a deep understanding of the market, user behavior, and technology. Despite the industry’s ongoing changes, the potential for these new product managers to shape the product’s future and make a significant impact is vast.

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Author:
Editorial
Retention: how to understand, calculate, and improve it
Retention: how to understand, calculate, and improve it

Retention (also referred to as “retention rate” or “RR”) is one of any product’s most vital metrics. Good retention means users keep coming back. People use your product again and again because they find sufficient value in it for accomplishing their jobs-to-be-done.

In this article, we will look closely at retention and see why it’s so essential for your product and business.

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Author:
Editorial
Product sense demystified. The importance behind the buzzword
Product sense demystified. The importance behind the buzzword

Although the term “product sense” may sound like just another buzzword, it’s important to understand the concept behind it. 

Having a strong product sense means being able to create solutions that truly address your customers’ problems. By developing your product sense, you can improve your ability to identify gaps in the market, anticipate customer demand, and create products that truly resonate with your audience. So while it may be tempting to dismiss product sense as an industry fad, taking the time to truly understand its value can have a significant impact on your product’s development and your own professional growth.

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Author:
Oleg Yakubenkov
How product teams get the “aha moment” wrong
How product teams get the “aha moment” wrong

People switch their way of getting a job done when they find a product that does this better than the existing alternatives. But just creating a more effective solution isn’t enough. Teams have to learn how to articulate and deliver this value to target users.

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Author:
Oleg Yakubenkov
How well do you articulate value during user activation? Check with the value communication framework
How well do you articulate value during user activation? Check with the value communication framework

When plowing ahead with product creation, it’s easy to start talking about a product from the viewpoint of the people who make it. But then we risk overlooking how the product actually creates value and helps users. If this happens, activation takes a turn for the worse.

Here we’ll be demonstrating the value communication framework. This is a way to imagine yourself as the user. With their job-to-be-done in mind, you analyze the key headers, texts, visuals, sales scripts, and other elements to see whether they articulate value as seen by the user.

You will be able to discover where communication issues lurk and then fix them to articulate value in language that resonates with users.

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Author:
Oleg Yakubenkov
Tax/benefit framework for analyzing user activation
Tax/benefit framework for analyzing user activation

We have discussed in the previous articles why it’s important to reduce friction and strengthen motivation for users throughout the activation flow.

Here we will go into depth with what we call the “tax/benefit framework”. This is a way of conceptualizing changes in motivation over time as the user goes through the activation flow. By performing this kind of analysis, you can better structure activation, motivate new users as you guide them to an “aha moment”, and turn “tax” steps into “benefit” steps.

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