Latest Essays
How to measure the added value of a product
Customer retention levers: task frequency and added value
Product metrics, growth metrics, and added value metrics
Product manager skills: evolution of a PM role and its transformation
Key data skills for product managers: experienced PMs sharing their thoughts
Addressing user pain points vs solving user problems better
Guide to ARPU: formula, calculation example, LTV vs ARPU
How to move from marketing to product management?
Cohort analysis. Product metrics vs growth metrics
Traffic attribution models. Why attribution models need to change along with growth channels, product, business objective and external environment
Getting rid of IDFA, GAID and cookies. The imminent future of ad systems
The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
Errors in calculating ROI and unit economics. Impact of attribution models and incrementality on the ROI calculation of marketing channels
How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
Ultimate guide to a data analyst role: skills and requirements
How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
Mistakes in A/B testing: guide to failing the right way
Peeking problem—the fatal mistake in A/B testing and experimentation
Growth expert Sean Ellis joins GoPractice team
iOS 14 & IDFA & attribution: a global change in the mobile advertising market
Other content series
that you might find useful
Product management fundamentals
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
User activation
- When user activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring user activation
Product success stories
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
Product analytics: tools and hints
- Analyzing qualitative research results effectively
- Qualitative research in product management: the guide
- Avoid this pitfall when comparing your product’s metrics with your competitor’s
Interviews with expert PMs
- Typical tasks of junior product managers (at Meta, LTK, and Sonos)
- How important are math skills for product managers?
- Which AI tools do PMs actually use?