Latest Essays

Data cherry-picking to support your hypothesis. What is it? Why is it bad?  Data cherry-picking to support your hypothesis. What is it? Why is it bad? 
What is the difference between growth product manager, marketing manager, and core PM What is the difference between growth product manager, marketing manager, and core PM
Two types of product work: creating value and delivering value Two types of product work: creating value and delivering value
Data mistakes to know and avoid as a product manager Data mistakes to know and avoid as a product manager
Product/market fit can be weak or strong and can change over time Product/market fit can be weak or strong and can change over time
Should a product be 10 times better to achieve product/market fit? Should a product be 10 times better to achieve product/market fit?
How to measure the added value of a product How to measure the added value of a product
Customer retention levers: task frequency and added value Customer retention levers: task frequency and added value
Product metrics, growth metrics, and added value metrics Product metrics, growth metrics, and added value metrics
Product manager skills: evolution of a PM role and its transformation Product manager skills: evolution of a PM role and its transformation
Key data skills for product managers: experienced PMs sharing their thoughts Key data skills for product managers: experienced PMs sharing their thoughts
Addressing user pain points vs solving user problems better Addressing user pain points vs solving user problems better
Guide to ARPU: formula, calculation example, LTV vs ARPU Guide to ARPU: formula, calculation example, LTV vs ARPU
How to move from marketing to product management? How to move from marketing to product management?
Cohort analysis. Product metrics vs growth metrics Cohort analysis. Product metrics vs growth metrics
Traffic attribution models. Why attribution models need to change along with growth channels, product, business objective and external environment Traffic attribution models. Why attribution models need to change along with growth channels, product, business objective and external environment
Getting rid of IDFA, GAID and cookies. The imminent future of ad systems Getting rid of IDFA, GAID and cookies. The imminent future of ad systems
The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
Errors in calculating ROI and unit economics. Impact of attribution models and incrementality on the ROI calculation of marketing channels Errors in calculating ROI and unit economics. Impact of attribution models and incrementality on the ROI calculation of marketing channels
How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches