Latest Essays
Growth expert Sean Ellis joins GoPractice team
iOS 14 & IDFA & attribution: a global change in the mobile advertising market
Key product management quotes from Zero to One
How to forecast key product metrics through cohort analysis
Why every team member should know the key product metrics
Growing your company through launching a successful product for new audiences
Long-term retention—the foundation of sustainable product growth
How the backlog issues prioritization saved the company from closure during the pandemic: stories of launching three products
How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
How launching new products for existing audiences can help grow your company
The hidden risks of growth models relying on paid marketing
How to find new markets through value chain analysis
Onboarding a product manager — do’s and don’ts in the first few weeks
Slack vs Teams vs Workplace: the intriguing dynamics of the work messenger market
Why your A/B tests take longer than they should
Importance of clearly defining the metric. Or why Spotify’s paying conversion rate is not 40%
Experiments where you make your product worse—the most underrated product manager tool
How engagement metrics can be misleading
What is product/market fit and how to measure PMF
How to increase the effectiveness of your product analysts
Other content series
that you might find useful
Product management fundamentals
How to create products that people need
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
User activation
The path to understanding the product value
- When user activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring user activation
Product success stories
What makes great products great?
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
Unit economics
Calculating unit economics, LTV, ROI, ARPU, and other crucial metrics the right way
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
- Guide to ARPU: formula, calculation example, LTV vs ARPU
- How to calculate unit economics for your business
Product analytics: tools and hints
How data and analytics help product managers make the right decisions
- Analyzing qualitative research results effectively
- Qualitative research in product management: the guide
- Avoid this pitfall when comparing your product’s metrics with your competitor’s
Interviews with expert PMs
Product professionals share their expertise
- Typical tasks of junior product managers (at Meta, LTK, and Sonos)
- How important are math skills for product managers?
- Which AI tools do PMs actually use?
Professions and skills
Essential skills and knowledge for product managers and analysts
- How top-performing PMs turn mistakes into opportunities
- How important are math skills for product managers?
- What did top-performing PMs learn in 2023?
Product testing and experiments
How to use A/B test and experiments to benefit the product
- Experiments where you make your product worse—the most underrated product manager tool
- Why your A/B tests take longer than they should
- Peeking problem—the fatal mistake in A/B testing and experimentation