Latest Essays
Product Leadership: interview with Vaibhav Sahgal, Head of Growth at Reddit
Pricing experiments and how they can help your business increase revenue
Product Leadership: Interview with Director of Product Management at Twitter
Setting up event tracking for a mobile app
How game developers can leverage the hidden potential of their data
This little-noticed change in iOS 13 can put an end to Calm’s 1B valuation and make the App Store better
Rolling retention, Day N retention, and the many facets of the retention metric
Looking for spikes. How to increase the effectiveness of your dashboard
Analytics without numbers: viewing products through users’ eyes
ASO optimization in practice: how a game I made over the weekend amassed 2 million downloads
To reduce your product’s churn rate, first find out why users stay
We launched an app with $500,000 annual run rate—and then Apple killed it and launched a similar feature
Reading between the lines: what Slack didn’t disclose in its IPO filing
Other content series
that you might find useful
Product management fundamentals
How to create products that people need
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
User activation
The path to understanding the product value
- When user activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring user activation
Product success stories
What makes great products great?
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
Unit economics
Calculating unit economics, LTV, ROI, ARPU, and other crucial metrics the right way
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
- Guide to ARPU: formula, calculation example, LTV vs ARPU
- How to calculate unit economics for your business
Product analytics: tools and hints
How data and analytics help product managers make the right decisions
- Analyzing qualitative research results effectively
- Qualitative research in product management: the guide
- Avoid this pitfall when comparing your product’s metrics with your competitor’s
Interviews with expert PMs
Product professionals share their expertise
- Typical tasks of junior product managers (at Meta, LTK, and Sonos)
- How important are math skills for product managers?
- Which AI tools do PMs actually use?
Professions and skills
Essential skills and knowledge for product managers and analysts
- How top-performing PMs turn mistakes into opportunities
- How important are math skills for product managers?
- What did top-performing PMs learn in 2023?
Product testing and experiments
How to use A/B test and experiments to benefit the product
- Experiments where you make your product worse—the most underrated product manager tool
- Why your A/B tests take longer than they should
- Peeking problem—the fatal mistake in A/B testing and experimentation