Series
Growth channels
How pricing experiments can help your product increase revenue? How does ASO optimization let you acquire customers? What are the risks of growth models relying on paid marketing?
Compound and exponential growth for product managers
Traffic attribution models. Why attribution models need to change along with growth channels, product, business objective and external environment
Errors in calculating ROI and unit economics. Impact of attribution models and incrementality on the ROI calculation of marketing channels
The hidden risks of growth models relying on paid marketing
Pricing experiments and how they can help your business increase revenue
ASO optimization in practice: how a game I made over the weekend amassed 2 million downloads
Other content series
that you might find useful
Product management fundamentals
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
User activation
- When user activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring user activation
Product success stories
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
Product analytics: tools and hints
- Analyzing qualitative research results effectively
- Qualitative research in product management: the guide
- Avoid this pitfall when comparing your product’s metrics with your competitor’s
Interviews with expert PMs
- Typical tasks of junior product managers (at Meta, LTK, and Sonos)
- How important are math skills for product managers?
- Which AI tools do PMs actually use?