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Editorial
Editorial
Growth expert Sean Ellis joins GoPractice team
Other content series
that you might find useful
Product management fundamentals
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
- Customer retention levers: task frequency and added value
- How to measure the added value of a product
- Should a product be 10 times better to achieve product/market fit?
- Product/market fit can be weak or strong and can change over time
- Two types of product work: creating value and delivering value
- What is the difference between growth product manager, marketing manager, and core PM
User activation
- When product activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring activation
- How “aha moment” and the path to it change depending on the use case
Successful products stories
- Slack vs Teams vs Workplace: the intriguing dynamics of the work messenger market
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
Unit economics and its key metrics
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
- How to calculate unit economics for your business
- Guide to ARPU: formula, calculation example, LTV vs ARPU
Tests and experiments
- Experiments where you make your product worse – the most underrated product manager tool
- Why your A/B tests take longer than they should
- Peeking problem – the fatal mistake in A/B testing and experimentation
- Mistakes in A/B testing: guide to failing the right way
- Designing product experiments: template and examples
Product analytics: tools and hints
- To reduce your product’s churn rate, first find out why users stay
- How to estimate the revenue, downloads and audience of a competitor’s app?
- What is product/market fit and how to measure PMF
- How engagement metrics can be misleading
- How to forecast key product metrics through cohort analysis
- Cohort analysis. Product metrics vs growth metrics
Experts sharing their thoughts
- How to move from marketing to product management?
- Key data skills for product managers: experienced PMs sharing their thoughts
- Data mistakes to know and avoid as a product manager: experienced PMs sharing their thoughts
- Data cherry-picking to support your hypothesis. What is it? Why is it bad?
- How can PMs encourage more teammates to use data?
- Metrics to focus on before and after product/market fit. How to better understand your product at different stages?
- How to establish effective collaboration between product managers and data analysts
Professions and skills
- How to increase the effectiveness of your product analysts
- Why every team member should know the key product metrics
- How to move from marketing to product management?
- Key data skills for product managers: experienced PMs sharing their thoughts
- Product manager skills: evolution of a PM role and its transformation
- What is the difference between growth product manager, marketing manager, and core PM
Retention as a key metrics
- Rolling retention, Day N retention, and the many facets of the retention metric
- Long-term retention – the foundation of sustainable product growth
Advertising channels management
- Errors in calculating ROI and unit economics. Impact of attribution models and incrementality on the ROI calculation of marketing channels
- Traffic attribution models. Why attribution models need to change along with growth channels, product, business objective and external environment