Category posts
News
News and announcements from the GoPractice team regarding our Simulator for Learning Data-Driven Product Management, Growth Skills Assessment Test, and blog updates.
Author:
Editorial
Editorial
Highlights of 2022: the best things to recall
Author:
Oleg Ya
Oleg Ya
We are launching a brand-new Product Growth Simulator!
Author:
Editorial
Editorial
Growth expert Sean Ellis joins GoPractice team
Other content series
that you might find useful
Product management fundamentals
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
- Customer retention levers: task frequency and added value
- How to measure the added value of a product
- Should a product be 10 times better to achieve product/market fit?
- Product/market fit can be weak or strong and can change over time
- Two types of product work: creating value and delivering value
- What is the difference between growth product manager, marketing manager, and core PM
User activation
- When user activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring user activation
- How “aha moment” and the path to it change depending on the use case
- How to find “aha moment”: a qualitative plus quantitative approach
- How to determine the conditions necessary for the “aha moment”
- Time to value: an important lever for user activation growth
- How time to value and product complexity shape user activation
- Product-level building blocks for designing activation
- When and why to add people to the user activation process
- Session analysis: an important tool for designing activation
- CJM: from first encounter to the “aha moment”
- Designing activation in reverse: value first, acquisition channels last
- User activation starts long before sign-up
- Value windows: finding when users are ready to benefit from your product
- Why objective vs. perceived product value matters for activation
Successful products stories
- Slack vs Teams vs Workplace: the intriguing dynamics of the work messenger market
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
Unit economics
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
- How to calculate unit economics for your business
- Guide to ARPU: formula, calculation example, LTV vs ARPU
Tests and experiments
- Experiments where you make your product worse – the most underrated product manager tool
- Why your A/B tests take longer than they should
- Peeking problem – the fatal mistake in A/B testing and experimentation
- Mistakes in A/B testing: guide to failing the right way
- Designing product experiments: template and examples
Product analytics: tools and hints
- To reduce your product’s churn rate, first find out why users stay
- How to estimate the revenue, downloads and audience of a competitor’s app?
- What is product/market fit and how to measure PMF
- How engagement metrics can be misleading
- How to forecast key product metrics through cohort analysis
- Cohort analysis. Product metrics vs growth metrics
- Correlation and causation: how to tell the difference and why it matters for products
- How product habits are formed and what dopamine has to do with it
- Hook Model: encouraging a product habit to improve retention
- Not every product is habit-forming, but all products can have loyal users
Interviews with expert PMs
- How to move from marketing to product management?
- Key data skills for product managers: experienced PMs sharing their thoughts
- Data mistakes to know and avoid as a product manager
- Data cherry-picking to support your hypothesis. What is it? Why is it bad?
- How can PMs encourage more teammates to use data?
- Metrics to focus on before and after product/market fit. How to better understand your product at different stages?
- How to establish effective collaboration between product managers and data analysts
- How to move from engineering to product management?
- Losing sight of real users and their needs behind the metrics. How can product teams avoid this?
- Quantitative vs qualitative data: what is the difference and when should you use one instead of the other
- Pros and cons of a data-driven culture
- Data-driven, data-informed, and data-inspired product decisions. What are the differences and when should you use each one?
- Using data to understand competitive and market dynamics
- Moving from a startup to an enterprise as a product manager
- The downsides of a data-driven culture
- Using data for strategic decisions
Professions and skills
- How to increase the effectiveness of your product analysts
- Why every team member should know the key product metrics
- How to move from marketing to product management?
- Key data skills for product managers: experienced PMs sharing their thoughts
- Product manager skills: evolution of a PM role and its transformation
- What is the difference between growth product manager, marketing manager, and core PM
- How to move from engineering to product management?
- Product growth, reinvented: what growth hacking is (and isn’t)
- Moving from a startup to an enterprise as a product manager
- Product manager interview: real questions plus guide for employers and candidates
Everything about Retention
- Rolling retention, Day N retention, and the many facets of the retention metric
- Long-term retention—the foundation of sustainable product growth
Managing advertisement channels
- Errors in calculating ROI and unit economics. Impact of attribution models and incrementality on the ROI calculation of marketing channels
- Traffic attribution models. Why attribution models need to change along with growth channels, product, business objective and external environment