Series
Product
All about the product: product/market fit, Retention, metrics, unit economics, LTV, cohort analysis, added value, etc. Find out about the basics or go deeper and explore nuanced topics.
Hook Model: encouraging a product habit to improve retention
Designing activation in reverse: value first, acquisition channels last
How product habits are formed and what dopamine has to do with it
CJM: from first encounter to the “aha moment”
Session analysis: an important tool for designing activation
When and why to add people to the user activation process
Product-level building blocks for designing activation
How time to value and product complexity shape user activation
Time to value: an important lever for user activation growth
How to determine the conditions necessary for the “aha moment”
Losing sight of real users and their needs behind the metrics. How can product teams avoid this?
How to find “aha moment”: a qualitative plus quantitative approach
How “aha moment” and the path to it change depending on the use case
The dos and don’ts of measuring user activation
Metrics to focus on before and after product/market fit. How to better understand your product at different stages?
User activation is one of the key levers for product growth
When user activation matters and you should focus on it
What is the difference between growth product manager, marketing manager, and core PM
Two types of product work: creating value and delivering value
Product/market fit can be weak or strong and can change over time
Other content series
that you might find useful
Product management fundamentals
How to create products that people need
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
User activation
The path to understanding the product value
- When user activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring user activation
Product success stories
What makes great products great?
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
Unit economics
Calculating unit economics, LTV, ROI, ARPU, and other crucial metrics the right way
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
- Guide to ARPU: formula, calculation example, LTV vs ARPU
- How to calculate unit economics for your business
Product analytics: tools and hints
How data and analytics help product managers make the right decisions
- Analyzing qualitative research results effectively
- Qualitative research in product management: the guide
- Avoid this pitfall when comparing your product’s metrics with your competitor’s
Interviews with expert PMs
- Typical tasks of junior product managers (at Meta, LTK, and Sonos)
- How important are math skills for product managers?
- Which AI tools do PMs actually use?
Professions and skills
Essential skills and knowledge for product managers and analysts
- How top-performing PMs turn mistakes into opportunities
- How important are math skills for product managers?
- What did top-performing PMs learn in 2023?
Product testing and experiments
How to use A/B test and experiments to benefit the product
- Experiments where you make your product worse—the most underrated product manager tool
- Why your A/B tests take longer than they should
- Peeking problem—the fatal mistake in A/B testing and experimentation