Series
Product

All about the product: product/market fit, Retention, metrics, unit economics, LTV, cohort analysis, added value, etc. Find out about the basics or go deeper and explore nuanced topics.
Designing activation in reverse: value first, acquisition channels last
Designing activation in reverse: value first, acquisition channels last
How product habits are formed and what dopamine has to do with it
How product habits are formed and what dopamine has to do with it
CJM: from first encounter to the “aha moment”
CJM: from first encounter to the “aha moment”
Session analysis: an important tool for designing activation
Session analysis: an important tool for designing activation
When and why to add people to the user activation process
When and why to add people to the user activation process
Product-level building blocks for designing activation
Product-level building blocks for designing activation
How time to value and product complexity shape user activation
How time to value and product complexity shape user activation
Time to value: an important lever for user activation growth
Time to value: an important lever for user activation growth
How to determine the conditions necessary for the “aha moment”
How to determine the conditions necessary for the “aha moment”
Losing sight of real users and their needs behind the metrics. How can product teams avoid this?
Losing sight of real users and their needs behind the metrics. How can product teams avoid this?
How to find “aha moment”: a qualitative plus quantitative approach
How to find “aha moment”: a qualitative plus quantitative approach
How “aha moment” and the path to it change depending on the use case
How “aha moment” and the path to it change depending on the use case
The dos and don’ts of measuring user activation
The dos and don’ts of measuring user activation
Metrics to focus on before and after product/market fit. How to better understand your product at different stages?
Metrics to focus on before and after product/market fit. How to better understand your product at different stages?
User activation is one of the key levers for product growth
User activation is one of the key levers for product growth
When user activation matters and you should focus on it
When user activation matters and you should focus on it
What is the difference between growth product manager, marketing manager, and core PM
What is the difference between growth product manager, marketing manager, and core PM
Two types of product work: creating value and delivering value
Two types of product work: creating value and delivering value
Product/market fit can be weak or strong and can change over time
Product/market fit can be weak or strong and can change over time
Should a product be 10 times better to achieve product/market fit?
Should a product be 10 times better to achieve product/market fit?