Series
Product
All about the product: product/market fit, Retention, metrics, unit economics, LTV, cohort analysis, added value, etc. Find out about the basics or go deeper and explore nuanced topics.
Should a product be 10 times better to achieve product/market fit?
How to measure the added value of a product
Customer retention levers: task frequency and added value
Product metrics, growth metrics, and added value metrics
Product manager skills: evolution of a PM role and its transformation
Addressing user pain points vs solving user problems better
Guide to ARPU: formula, calculation example, LTV vs ARPU
Cohort analysis. Product metrics vs growth metrics
How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
How to forecast key product metrics through cohort analysis
Growing your company through launching a successful product for new audiences
Long-term retention—the foundation of sustainable product growth
How launching new products for existing audiences can help grow your company
How to find new markets through value chain analysis
Importance of clearly defining the metric. Or why Spotify’s paying conversion rate is not 40%
How engagement metrics can be misleading
What is product/market fit and how to measure PMF
Rolling retention, Day N retention, and the many facets of the retention metric
Analytics without numbers: viewing products through users’ eyes
To reduce your product’s churn rate, first find out why users stay
Other content series
that you might find useful
Product management fundamentals
How to create products that people need
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
User activation
The path to understanding the product value
- When user activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring user activation
Product success stories
What makes great products great?
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
Unit economics
Calculating unit economics, LTV, ROI, ARPU, and other crucial metrics the right way
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
- Guide to ARPU: formula, calculation example, LTV vs ARPU
- How to calculate unit economics for your business
Product analytics: tools and hints
How data and analytics help product managers make the right decisions
- Analyzing qualitative research results effectively
- Qualitative research in product management: the guide
- Avoid this pitfall when comparing your product’s metrics with your competitor’s
Interviews with expert PMs
Product professionals share their expertise
- Typical tasks of junior product managers (at Meta, LTK, and Sonos)
- How important are math skills for product managers?
- Which AI tools do PMs actually use?
Professions and skills
Essential skills and knowledge for product managers and analysts
- How top-performing PMs turn mistakes into opportunities
- How important are math skills for product managers?
- What did top-performing PMs learn in 2023?
Product testing and experiments
How to use A/B test and experiments to benefit the product
- Experiments where you make your product worse—the most underrated product manager tool
- Why your A/B tests take longer than they should
- Peeking problem—the fatal mistake in A/B testing and experimentation