Series
Series
Product-level building blocks for designing activation
Pros and cons of a data-driven culture
How time to value and product complexity shape user activation
Product growth, reinvented: what growth hacking is (and isn’t)
Time to value: an important lever for user activation growth
Quantitative vs qualitative data: what is the difference and when should you use one instead of the other
How to determine the conditions necessary for the “aha moment”
Losing sight of real users and their needs behind the metrics. How can product teams avoid this?
How to find “aha moment”: a qualitative plus quantitative approach
How to move from engineering to product management?
How “aha moment” and the path to it change depending on the use case
How to establish effective collaboration between product managers and data analysts
The dos and don’ts of measuring user activation
Metrics to focus on before and after product/market fit. How to better understand your product at different stages?
User activation is one of the key levers for product growth
How can PMs encourage more teammates to use data?
When user activation matters and you should focus on it
Data cherry-picking to support your hypothesis. What is it? Why is it bad?
What is the difference between growth product manager, marketing manager, and core PM
Two types of product work: creating value and delivering value
Other content series
that you might find useful
Product management fundamentals
How to create products that people need
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
User activation
The path to understanding the product value
- When user activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring user activation
Product success stories
What makes great products great?
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
Unit economics
Calculating unit economics, LTV, ROI, ARPU, and other crucial metrics the right way
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
- Guide to ARPU: formula, calculation example, LTV vs ARPU
- How to calculate unit economics for your business
Product analytics: tools and hints
How data and analytics help product managers make the right decisions
- Analyzing qualitative research results effectively
- Qualitative research in product management: the guide
- Avoid this pitfall when comparing your product’s metrics with your competitor’s
Interviews with expert PMs
Product professionals share their expertise
- Typical tasks of junior product managers (at Meta, LTK, and Sonos)
- How important are math skills for product managers?
- Which AI tools do PMs actually use?
Professions and skills
Essential skills and knowledge for product managers and analysts
- How top-performing PMs turn mistakes into opportunities
- How important are math skills for product managers?
- What did top-performing PMs learn in 2023?
Product testing and experiments
How to use A/B test and experiments to benefit the product
- Experiments where you make your product worse—the most underrated product manager tool
- Why your A/B tests take longer than they should
- Peeking problem—the fatal mistake in A/B testing and experimentation