Category posts
Experts sharing their thoughts

Author:
Editorial
How to move from marketing to product management?
How to move from marketing to product management?

In this blog post, we will look at professionals who switched from marketing to product management and what they learned on this journey.

Our partner Sean Ellis made a poll on LinkedIn to find out more about people’s experience in switching to product management. From this survey, we learned that most people came to product management from marketing, which turned out to be a great starting point.

(more…)
Author:
Editorial
Key data skills for product managers: experienced PMs sharing their thoughts

Data is at the heart of product management: from forming and validating hypotheses to designing and running experiments to measuring the impact of product changes and understanding the market dynamics.

To find out more about the different aspects of data skills in product management, we spoke to experienced product managers from different companies and industries. Their comments will give you a good understanding of the following:

  • What data skills are important for product managers and why?
  • How do companies evaluate the data skills of people they want to hire for a PM position?
  • How can you improve your data skills?

Test your product management and data skills with this free Growth Skills Assessment Test.

Learn data-driven product management in Simulator by GoPractice.

Key data skills for product managers: experienced PMs sharing their thoughts
(more…)
Author:
Editorial
Data mistakes to know and avoid as a product manager: experienced PMs sharing their thoughts
Data mistakes to know and avoid as a product manager: experienced PMs sharing their thoughts

Data is a key part of product management. We gain our intuition by looking at data. We come up with hypotheses based on our observations of data. We test and validate these hypotheses using data. And we make key product decisions and monitor and track changes in data. In a nutshell, data helps us go from ideas to facts to decisions.

However, working with data is also wrought with pitfalls that every product manager should avoid. Data can sometimes be misleading or incomplete. It might not tell the whole truth and lead you in the wrong direction. And it might amplify your own erroneous assumptions.

(more…)
Author:
Editorial
Data cherry-picking to support your hypothesis. What is it? Why is it bad? 
Data cherry-picking to support your hypothesis. What is it? Why is it bad? 

Data is an essential part of the work of every product manager. It helps to form and validate hypotheses, provide more insights about user behavior, and make better decisions and track product changes.

But the misuse of data can be harmful. One important example is selecting only data that confirms a particular hypothesis and ignores relevant contradictory evidence.

(more…)
Author:
Oleg Ya
How can PMs encourage more teammates to use data?
How can PMs encourage more teammates to use data?

Working with data helps companies across the board to unlock their potential and become more productive and better at making decisions. However, making people in the team and company rely on data involves a lot of work. Product managers must often set a strategy, reinvent processes, and change organizational behavior. 

(more…)