Category Posts
Find career change stories from people who have successfully transitioned into product management — coming from backgrounds in marketing, engineering, product analytics, and more. Learn more about starting a PM career effectively.
Other Series
Product management fundamentals
How to create products that people need
- The product manager’s guide to North Star Metrics
- Everything you need to know about network effects
- Solving the “Cold Start Problem”: expert tips and advice
Product analytics: tools and hints
How data and analytics help product managers make the right decisions
- How user segmentation helps PMs improve products
- Analyzing qualitative research results effectively
- Qualitative research in product management: the guide
Professions and skills
Essential skills and knowledge for product managers and analysts
- Jobs to Be Done: comparing different frameworks
- The product manager’s guide to statistical analysis
- A product manager’s ultimate guide to data visualization
User activation
The path to understanding the product value
- How product teams get the “aha moment” wrong
- How well do you articulate value during user activation? Check with the value communication framework
- Tax/benefit framework for analyzing user activation
Product testing and experiments
How to use A/B test and experiments to benefit the product
- Designing product experiments: template and examples
- Mistakes in A/B testing: guide to failing the right way
- Peeking problem—the fatal mistake in A/B testing and experimentation
AI/ML in product development
How to use AI/ML to add value to products
- What to build and not to build in AI
- Why an ideal ML model is not enough to build a business around ML
- Advanced methods for improving product quality with LLM: RAG
Switching to product management
Insights on transitioning to product management
- How to get product management experience before you have the job title
- Side projects to enter product management: tips and expert insights
- How to move from product analytics to product management?
Product success stories
What makes great products great?
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
Unit economics
Calculating unit economics, LTV, ROI, ARPU, and other crucial metrics the right way
- How to calculate unit economics for your business
- Guide to ARPU: formula, calculation example, LTV vs ARPU
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation