Series
Product analytics: tools and hints

What tools and techniques can help to forecast key product metrics? How to measure product/market fit? And why engagement metrics sometimes can be misleading? We discuss that in this series.

The chances of a new mobile app being successful today: a study The chances of a new mobile app being successful today: a study
Сreating marketing analytics dashboards the right way: a guide Сreating marketing analytics dashboards the right way: a guide
How user segmentation helps PMs improve products How user segmentation helps PMs improve products
Analyzing qualitative research results effectively Analyzing qualitative research results effectively
Qualitative research in product management: the guide Qualitative research in product management: the guide
Avoid this pitfall when comparing your product’s metrics with your competitor’s Avoid this pitfall when comparing your product’s metrics with your competitor’s
Compound and exponential growth for product managers Compound and exponential growth for product managers
What product managers must know about percentages, percentage points, and percentiles What product managers must know about percentages, percentage points, and percentiles
Arithmetic mean and median for product managers Arithmetic mean and median for product managers
Ways to estimate a competing app’s downloads, revenue, reach, and traffic Ways to estimate a competing app’s downloads, revenue, reach, and traffic
Using data for strategic decisions Using data for strategic decisions
How to design and run JTBD research interviews: guide and templates How to design and run JTBD research interviews: guide and templates
Not every product is habit-forming, but all products can have loyal users Not every product is habit-forming, but all products can have loyal users
Hook Model: encouraging a product habit to improve retention Hook Model: encouraging a product habit to improve retention
How product habits are formed and what dopamine has to do with it How product habits are formed and what dopamine has to do with it
Correlation and causation: how to tell the difference and why it matters for products Correlation and causation: how to tell the difference and why it matters for products
Using data to understand competitive and market dynamics Using data to understand competitive and market dynamics
Data-driven, data-informed, and data-inspired product decisions. What are the differences and when should you use each one? Data-driven, data-informed, and data-inspired product decisions. What are the differences and when should you use each one?
Quantitative vs qualitative data: what is the difference and when should you use one instead of the other Quantitative vs qualitative data: what is the difference and when should you use one instead of the other
How can PMs encourage more teammates to use data? How can PMs encourage more teammates to use data?

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