Series
Stories
We study and analyze stories of companies and products: what makes them successful and how they win the competition.
Other content series
that you might find useful
Product management fundamentals
How to create products that people need
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
Product analytics: tools and hints
How data and analytics help product managers make the right decisions
- How user segmentation helps PMs improve products
- Analyzing qualitative research results effectively
- Qualitative research in product management: the guide
Professions and skills
Essential skills and knowledge for product managers and analysts
- A product manager’s ultimate guide to data visualization
- What separates a junior product manager from a senior product manager?
- How can product managers work with user feedback for B2C digital products?
User activation
The path to understanding the product value
- When user activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring user activation
Product testing and experiments
How to use A/B test and experiments to benefit the product
- Experiments where you make your product worse—the most underrated product manager tool
- Why your A/B tests take longer than they should
- Peeking problem—the fatal mistake in A/B testing and experimentation
AI/ML in product development
How to use AI/ML to add value to products
- How to discover potential AI applications in your business
- Improve Retention by using ML/AI: what to do and what not to do
- Basic guide to improving product quality with LLM
Switching to product management
Insights on transitioning to product management
- How to get product management experience before you have the job title
- Side projects to enter product management: tips and expert insights
- How to move from product analytics to product management?
Product success stories
What makes great products great?
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
Unit economics
Calculating unit economics, LTV, ROI, ARPU, and other crucial metrics the right way
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
- Guide to ARPU: formula, calculation example, LTV vs ARPU
- How to calculate unit economics for your business