The activation flow of a product is never as easy and straightforward as PMs expect or design it to be.

In reality, users’ paths to the value are usually way more complicated than one might expect.

The activation flow of a product is never as easy and straightforward as PMs expect or design it to be.

So there’s always work to be done to discover how they do this and find ways to decrease time to value.

As long as proven value exists in a product.

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