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New topics to discuss

Ideas and reflections on product management, growth, marketing, analytics and market.

Author:
Oleg Ya
Most bad product decisions are justified by what the business needs. Most good product decisions are justified by what the customer needs

Most bad product decisions are justified by what the business needs.

Most good product decisions are justified by what the customer needs.

Most PMs don’t notice the difference between the two.

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Author:
Oleg Ya
6 years ago, the Prisma app team hit that milestone and got over 120 million installs. Now the same team is at it again with their new product Lensa

Most product teams dream of a viral loop with a K factor > 1.

6 years ago, the Prisma app team hit that milestone and got over 120 million installs.

Now the same team is at it again with their new product Lensa. If you haven’t heard about it already, you will soon.

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Author:
Oleg Ya
If the first version of your product is complex and hard for users to understand, you’re doing something wrong

If the first version of your product is complex and hard for users to understand, you’re doing something wrong. The first versions of successful innovative products are usually simple and intuitive.

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Author:
Oleg Ya
There is a lot of talk among product people about being data-driven

There is a lot of talk among product people about being data-driven. Making decisions based on data, creating a data-driven culture. And yet many companies’ data is flawed on the event logging level.

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Author:
Oleg Ya
Product managers do many, many things

Product managers do many, many things.

Sometimes they lose sight of why.

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Author:
Oleg Ya
Day 1 retention of 65%! A mobile game with that kind of retention must be something special, right?

Day 1 retention of 65%!

A mobile game with that kind of retention must be something special, right?

But wait. Metrics can mislead. Teams might use the same name even when they mean different things.

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Author:
Oleg Ya
There are two different types of product work. Creating value and delivering value

There are two different types of product work.

Creating value and delivering value.

It’s critical to understand the difference and choose the one appropriate for the current state of your product.

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Author:
Oleg Ya
PMs often cite experiences at previous companies when justifying product decisions. Don’t do this

PMs often cite experiences at previous companies when justifying product decisions.

Don’t do this.

Every product is different.

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Author:
Oleg Ya
Product teams love measuring changes in engagement. Usually with metrics like time or actions “per active user”. But such metrics can be misleading

Product teams love measuring changes in engagement. Usually with metrics like time or actions “per active user”. But such metrics can be misleading.

Here’s a simple example why.

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Author:
Oleg Ya
People assume that product/market fit is a binary thing. It isn’t

People assume that product/market fit is a binary thing.

You have product/market fit or you don’t, right?

Actually, no.

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