Category posts
Series

Author:
Oleg Ya
How “aha moment” and the path to it change depending on the use case
How “aha moment” and the path to it change depending on the use case

This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.

In this article, we will discuss what is the “aha moment” and the conditions necessary to achieve it. We will also talk about why “aha moment” and the path to it should differ depending on the problem the user is trying to solve.

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Author:
Editorial
How to establish effective collaboration between product managers and data analysts
How to establish effective collaboration between product managers and data analysts

As more companies aspire to be data-driven, the role of the data analyst is becoming crucial both to the organization and to product managers themselves. In fact, the World Economic Forum found that the data analyst/scientist role had the most increase in demand in 2020. Clearly these positions are incredibly needed.

What does a data analyst do? A data analyst is responsible for gathering, organizing, and interpreting data to provide business insight. Typically this insight is used to solve an issue, make a decision, or determine performance. Simply put, a data analyst interprets data to drive better business outcomes, which is exactly why product managers must collaborate with them effectively.

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Author:
Oleg Ya
The dos and don’ts of measuring activation
The dos and don’ts of measuring activation

This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.

In this essay, we will discuss how to measure and not measure activation efficiency in a product.

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Author:
Editorial
Metrics to focus on before and after product/market fit. How to better understand your product at different stages?
Metrics to focus on before and after product/market fit. How to better understand your product at different stages?

Product/market fit is the make-or-break factor for a company. It helps businesses understand whether their product has market appeal and they can dive into the product growth stage with confidence.

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Author:
Oleg Ya
User activation is one of the key levers for product growth
User activation is one of the key levers for product growth

This is part of a series of articles on activation and making sure users experience and appreciate your product’s value.

In this article, we will discuss why activation is a key growth lever for products that achieve product/market fit.

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Author:
Editorial
How can PMs encourage more teammates to use data?
How can PMs encourage more teammates to use data?

Working with data helps companies across the board to unlock their potential and become more productive and better at making decisions. However, making people in the team and company rely on data involves a lot of work. Product managers must often set a strategy, reinvent processes, and change organizational behavior. 

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Author:
Oleg Ya
When product activation matters and you should focus on it
When product activation matters and you should focus on it

GoPractice opens a series on activation and making sure users experience and appreciate your product’s value.

In this essay, we will talk about user activation. In addition to discussing what is user activation, we’ll see in which situations it makes sense to focus on building and optimizing the activation process and in which situations it doesn’t.

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Author:
Editorial
Data cherry-picking to support your hypothesis. What is it? Why is it bad? 
Data cherry-picking to support your hypothesis. What is it? Why is it bad? 

Data is an essential part of the work of every product manager. It helps to form and validate hypotheses, provide more insights about user behavior, and make better decisions and track product changes.

But the misuse of data can be harmful. One important example is selecting only data that confirms a particular hypothesis and ignores relevant contradictory evidence.

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Author:
Oleg Ya
What is the difference between growth product manager, marketing manager, and core PM
What is the difference between growth product manager, marketing manager, and core PM

This is part of a series of articles on the basics of product management and building products that people need.

In this article, we discuss the “growth product manager” role, how and when it appeared, and how it differs from the roles of marketing managers and core product managers. We will also examine the main tools that growth product managers use.

As the product manager profession matured, it began to specialize into different areas. We previously discussed that one of these areas is the task that the product accomplishes. In this respect, the product manager of a B2B task tracker and that of a casual mobile game have very different skill sets.

Another dimension of specialization is the type of product work that the product manager focuses on: Does the PM work on creating value or delivering it to users? It is across this line that core PM and growth PM separate.

Test your product management and data skills with this free Growth Skills Assessment Test.

Learn data-driven product management in Simulator by GoPractice.

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Author:
Oleg Ya
Two types of product work: creating value and delivering value
Two types of product work: creating value and delivering value

This is part of a series of essays on the basics of product management and building products that people need.

In this essay, I will discuss two different types of product work: value creation and value delivery. You will learn how these types of product work differ, in what conditions each of them has maximum impact, and what problems arise when you confound them.

The problem that a product solves for users largely determines the skills a product manager needs to successfully work on it. But this is far from the only variable that affects the nature of product work.

Some product managers focus more on creating value, others on delivering the value to users. Each of these types of work must be applied at the right time, but they are often mixed up.

Test your product management and data skills with this free Growth Skills Assessment Test.

Learn data-driven product management in Simulator by GoPractice.

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