Series
User activation

Learn when you should focus on user activation in a product and how to measure the activation performance. Find answers to how to define “aha moment” and how “time to value” affects the activation process.

How to improve user activation by obtaining and leveraging additional user data
How to improve user activation by obtaining and leveraging additional user data
Tax/benefit framework for analyzing user activation
Tax/benefit framework for analyzing user activation
How well do you articulate value during user activation? Check with the value communication framework
How well do you articulate value during user activation? Check with the value communication framework
How product teams get the “aha moment” wrong
How product teams get the “aha moment” wrong