Series
Product
All about the product: product/market fit, Retention, metrics, unit economics, LTV, cohort analysis, added value, etc. Find out about the basics or go deeper and explore nuanced topics.
Product health dashboard
The product manager’s guide to North Star Metrics
Everything you need to know about network effects
Solving the “Cold Start Problem”: expert tips and advice
How do you avoid adding unnecessary features to your product?
How to calculate unit economics for your business
Retention: how to understand, calculate, and improve it
How product teams get the “aha moment” wrong
How well do you articulate value during user activation? Check with the value communication framework
Tax/benefit framework for analyzing user activation
How to improve user activation by obtaining and leveraging additional user data
Reducing friction, strengthening user motivation: onboarding scenarios and solutions
Optimize user activation by reducing friction and strengthening motivation
When to invest in optimizing user onboarding and activation
Testing user activation fit for diverse use cases
Why objective vs. perceived product value matters for activation
Value windows: finding when users are ready to benefit from your product
How to design and run JTBD research interviews: guide and templates
Not every product is habit-forming, but all products can have loyal users
User activation starts long before sign-up
Other content series
that you might find useful
Product management fundamentals
How to create products that people need
- Addressing user pain points vs solving user problems better
- Product manager skills: evolution of a PM role and its transformation
- Product metrics, growth metrics, and added value metrics
User activation
The path to understanding the product value
- When user activation matters and you should focus on it
- User activation is one of the key levers for product growth
- The dos and don’ts of measuring user activation
Product success stories
What makes great products great?
- The values and principles of Wise. Key ideas from the Breakout Growth Podcast by Sean Ellis
- How Revolut Trading was built. The importance of industry expertise and the balance of conservative and new approaches
- How the “Slack vs Microsoft Teams” race evolves as the world switches to remote work
Unit economics
Calculating unit economics, LTV, ROI, ARPU, and other crucial metrics the right way
- How to calculate customer Lifetime Value. The do’s and don’ts of LTV calculation
- Guide to ARPU: formula, calculation example, LTV vs ARPU
- How to calculate unit economics for your business
Product analytics: tools and hints
How data and analytics help product managers make the right decisions
- Analyzing qualitative research results effectively
- Qualitative research in product management: the guide
- Avoid this pitfall when comparing your product’s metrics with your competitor’s
Interviews with expert PMs
Product professionals share their expertise
- Typical tasks of junior product managers (at Meta, LTK, and Sonos)
- How important are math skills for product managers?
- Which AI tools do PMs actually use?
Professions and skills
Essential skills and knowledge for product managers and analysts
- How top-performing PMs turn mistakes into opportunities
- How important are math skills for product managers?
- What did top-performing PMs learn in 2023?
Product testing and experiments
How to use A/B test and experiments to benefit the product
- Experiments where you make your product worse—the most underrated product manager tool
- Why your A/B tests take longer than they should
- Peeking problem—the fatal mistake in A/B testing and experimentation